WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


To subscribe to the podcast & leave a review, click the button below:

 

We will be performing a system maintenance and database upgrade on Saturday, May 28th 12 midnight to 4am PST.

You spoke. We listened.

November 16 by Leave a Comment

Remember the survey I invited you to about 3 weeks ago? The one asking “what you would like to know about holding successful teleseminars?”I don’t know about you, but I am often curious to see the results of the surveys I take. So I will share what I learned with you – I hope you find it as fascinating as I did. Before I get to that, I want to thank everyone who made the time to take our survey. I know how valuable your time is and I am grateful that you lent a few minutes of it to give us your opinions.

Here are some key highlights. It might be interesting to see if you have similar opinions or concerns.
First off, we did a survey last year and we asked a group of our top clients:

“Which of the following are you most interested in using to create more income in your business?”

How many have you conducted?

Turns out Teleseminars were the most popular topic.

That’s not surprising, right? Since every day you see the top experts in your industry expanding their audience using teleseminars.

We asked people in our teleseminar survey the following question and this is where it starts to get interesting.

“How many teleseminars have you already conducted?”
What's your interest level?

According to our survey, 69% of our respondents have never conducted a teleseminar! And only 15% have ever done more than 5 teleseminars.

I found this to be a startling statistic. I hope you are taking note of this.

The thought that struck me when I saw this – wow, very few people are using this powerful marketing method.

The reason this is so important is: there’s a lot of opportunity for you to stand out in your field by using teleseminars. Because most of your colleagues haven’t taken the plunge.

Next question is:
“On a scale of 1-10, what is your interest level in creating teleseminars to market your services?”

Which method are you interested in?

As you can see, 80% of respondents selected 7 or above.

And the average level of interest in teleseminars is 7.81, so a very strong interest.

So isn’t this a paradox?
80% of our survey-takers have a strong interest in teleseminars  And yet 69% have never conducted one.

I was scratching my head on this one, until I saw the answer to the next question:

“What is your #1 question (or challenge) about doing teleseminars to market your services?”

Here’s what people told us are their biggest challenges:

  1. I don’t know how to attract enough people to my teleseminar
  2. I don’t know how to create a compelling topic or content
  3. How do I make my offer so that people want to buy?
  4. Technical issues – what do I need to set up a teleseminar?
  5. Overcoming fear and doubt – will I sound foolish, what if there’s no audience, etc

“A-ha!”, I thought.

This explains why so many people are INTERESTED in teleseminars, but so few people are actually doing them.

And with all of these perceived challenges, this is why it’s such an opportunity for you to break from the crowd.

My team spent hours sitting with the survey results, absorbing the wisdom within.

As you know, I like to think BIG, so naturally I wondered how I could address these varied concerns with one project.

And the Teleseminar Enrollment System was born

I’m proud and excited to give you advance notice about my next exciting project – The Teleseminar Enrollment System.  It’s an unprecedented program where I’m going to share practically everything I know about creating successful teleseminars that bring really good income into your business AND allow you to shine in a big way.  It’s the number one marketing method in my business, and my last 5 program launches have all well-exceeded 6 figures, thanks to teleseminars.

I feel like an expectant paren’t!

I’ll send more info about the “new baby” soon, but here’s one thing for you to note – my intention is to make doing teleseminars as easy as possible for you.
It is to give you an easy to use, step-by-step system for creating your own teleseminars, so you know exactly how to:

  • Attract lots of people to your teleseminars
  • Create compelling content that your audience will love
  • Make an offer that will enroll people into your programs and products
  • Easily create your teleseminar “tech setup”
  • And be confident in presenting your teleseminar material

If you loved my Master of Enrollment program, then you are going to love this too.

So keep your eyes peeled for our launch announcement soon.

Filed Under: Uncategorized

Just me being personal

October 20 by 53 Comments

When I first started to write my newsletter, it was very difficult for me to write about anything personal. I made up a story that people didn’t care about me. All they wanted to read from me were my business building tips, success mindsets or any other relevant information on how to get clients.

But over the last few years, I have allowed myself to open up more and let people into my world. And it’s been an incredible relationship building adventure.

It all started at the urging of my business partner, Patrick, to shoot a video with Gia simply announcing my engagement. I didn’t want to do it, but Patrick can be persuasive, so I finally agreed. Getting Gia to do the video was even more difficult, but she finally relented.

What happened shocked me.

I got more comments and emails from that one video than anything I have ever done. What!!!

Since then, I have done everything possible to bring the human Bill element into everything I do and it’s made a difference.

We would all rather engage with someone who is open and personal. We want to know about people we do business with. We want to feel like we are dealing with real people who care about us. We do not want to deal with closed and impersonal corporations trying to sell stuff to us all the time.

When you speak about who you are and when you speak your truth – your newsletter subscribers are going to respond!

Here are a few tips on that for ya:

  • Write the way you speak. There is no reason to use big words or fancy language. Write as if you were speaking to a friend who you care deeply about and are pretty familiar with. Don’t worry about making mistakes.
  • Share powerful opinions even if you think some of your readers might disagree (especially if you think people might disagree!). Share perspectives that need to be said, but others are afraid to say. Scary – perhaps. Powerful – definitely.
  • Tell stories from your own life experience. People love stories that allow them to extract what’s useful to them and their own lives.

I remember 4-5 years ago, my ex-wife emailed me after reading one of my newsletters. She said that it sounds like I am leading a charmed life, that everything seems so neatly put together and that I come across as perfect. I didn’t like getting that email because here’s someone who knows me and is telling me that I am not being altogether real.

That authentic email from my ex-wife made a huge difference for me on my journey towards being more real and personal in my own communication. I learned that sharing things about my journey that haven’t been easy or flattering is part of who I am, so why omit them from my communications.

So I want urge you to be more YOU, including all the rough edges, when you speak to people in your life, your clients, your newsletter subscribers and even your potential clients.

This will allow you to feel better in your business and your business will reward you with more revenue, more clients and more fulfillment.

So how are you going to be more authentic in your next communication/newsletter?

Warmly,
~Bill

Filed Under: Blogging

Inside scoop about my three marriages?

October 4 by Leave a Comment

There are three relationships that I hold sacred in my business.

Without these relationships, the success I have achieved would not be possible. Without these relationships, my reach and my impact would be a fraction of what I’ve been able to create. Without these relationships, my level of fulfillment and satisfaction would pale in comparison to what I experience every day in my business.

I am grateful every day for what I have been able to create through my three marriages in my business.

So what are my three business marriages?

1. My audience – the people I have committed to serve. I am committed to loving my audience and holding their best interest audience sacred.

I pledge to do my best to place the interests of my tribe above my own.

I vow to continue to grow personally so that I can be the best messenger I know how.

Do I always do these things? Am I even near perfect here?
A big f**ing NO, but by holding my commitment to this marriage sacred, I can see and feel myself getting better everyday.

2. My peers – the people who have also committed to serve my audience

I am committed to seeing the people who are serving the same audience as my allies.

I do my best to strike the word competition and competitor out of my conscious and unconscious thinking.

I practice abundance consciousness knowing that there is enough business for all of us.

3. My support network – the people who have committed to support me in serving my audience

I am committed to cultivating the best team that allows me to exponentially increase my impact.

I am committed to their growth and the full realization of their gifts.

I do my best to get support in areas where I know I can be better.

I vow to surround myself with people who will call me on my shit and will act as great mirrors for me to see who I am being and how I am acting.

My job is to nurture these relationships and bring as much of my loving self to them as I can.

And with all 3 of these marriages, I set my intentions high and the same time try to be willing to look at where I’m messing up.

Which marriages are most sacred to you?
What can you do TODAY to nurture this relationship more?

Join the conversation and leave a comment…

Warmly,
~Bill

Filed Under: Blogging, TidBits, Uncategorized

Bill’s notes from behind the scenes of a launch

September 1 by 1 Comment

It’s been an incredible last few weeks, the launch of my new and improved Master of Enrollment program has been a huge success. This is by far our biggest launch ever.

And I want to celebrate this with you by sharing a few of the things I have learned from the process.

Hopefully this helps:

(1) How I am being is just as important as what I am doing

I noticed that when I felt energized and I got enough sleep, lots of people were enrolling during my tele-seminars.

My content was consistent, but when I showed up to these calls focused and in touch with the transformation I wanted to create with my content, business owners were signing up in droves.

The flip side though is also true. When I wasn’t taking care of myself and low on energy or food or sleep, my ability to connect with my audience was noticeably hampered, and so was my ability to deliver the valuable content and messages they came for.

The big a-ha for me – there’s a bigger cost to me not taking care of myself than I previously realized.

(2) I can’t please everyone

In many of the teleseminars I held, there was always at least one person who didn’t like me or did not resonate with who I was and what I was saying. And they were vocal about it during call, either in an email or in the message box I can see during a teleseminar.

It allowed me to practice what I preach, that who I am and what I offer is not a good match for everyone.

Here’s an email I received after one of these teleseminars:

“Hello Bill,
I was excited to join your teleseminar. As experts in our industry, we can always learn more.

I work globally as an image, etiquette, communication and leadership coach and I was surprised to see you looking quite poor in your photo and inappropriately dressed for the level of your success.

I signed off your session within ten minutes because I did not see or sense a level of excellence.

Harsh words, but true.
Look the part and use the language of success and your credibility factor will soar.”

I now love getting these sort of email because they allow me to continue to recommit to simply being myself. When I am on a live teleseminar with an audience of hundreds, I’m not thinking about upgrading my image. I want my image to reflect who I am and to allow people who resonate with me to stay in my world and for people who don’t resonate with me to slowly drop away.

Is it always pleasant for me to receive negative feedback? NO, but it is simply part of the territory of allowing myself to be seen and heard by many. It is part of my commitment to make a difference in a big way.

I refuse to protect and shield myself from criticism just to stay safe and secure.

And I’ve noticed that the size of the audience I’m able to reach increases in direct proportion to my ability to let go of fear of rejection and the need to be approved of by everyone. (And so does my sense of personal freedom as a human being.)

(3) My job is do everything possible to help people make decisions quickly

I am seeing how difficult it is for us to make quick AND intuitive decisions. We hear it from our potential clients – I’ve gotta think about it before they hire you.

The reality is “I’ve gotta think about it” often means “I don’t want to think about it now. I am going to avoid making a decision right now.”

I see more and more that my job in consultations and during teleseminars is to inspire people so much that they are ready NOW to make the decision that their higher self is really dying to make, despite the other parts of them that are still resisting.

I want to lead the YES Revolution, because everything good in our lives happened as a result of us saying YES to ourselves, by us making a commitment to a bigger vision and making a leap of faith towards what we want. We need to do this ourselves and we need inspire our clients to do the same.

OK, these are just some of the things I’ve learned through my latest launch of Master of Enrollment. Will be sharing more soon!

Let me know what you thought of this by leaving a comment below.

Warmly,
~Bill

P.S. This was the response I wrote to the email I mentioned above.

“Thank you, xxxx, for your feedback!

Part of what I teach is to be your natural full self. I do not want to upgrade my image… I want to fully be me – my own style, my own vibe.

I am aware that it puts some people off. I understand that it put you off.

If you would have stayed on past 10 minutes… I actually addressed that during the presentation.

I appreciate your response, especially the fact that you wrote it. You being honest in communicating your truth is something I respect a great deal.

Much respect,
~Bill”

Filed Under: Blogging, TidBits

Jimi Hendrix… and how to have loyal clients for life?

June 23 by Leave a Comment

I was listening to tracks from one of my favorite albums – Are You Experienced? by Jimi Hendrix this morning.

I can only guess what he meant by this trippy title, but it got me thinking about one of my favorite topics…

The Customer Experience

In software and in the on-line world, creating an incredible customer experience is a huge trend. Internet companies have whole departments devoted to these questions:

  • What is the experience the user of my product or service is having?
  • How can we make the user experience better, more fun, easier and/or unique?

The amazing experience people have using Apple products is what makes that company legendary.

The experience that you create for your clients is the difference between a commodity service and a highly sought-after service.

Yet I can see that WE, the service-based business owners, pay so very little attention to the experience our clients are having with us.

I don’t mean just paying attention to your service or your expertise. I mean paying attention to EVERY little interaction they have with you:

Your email communications, your initial consultations, customer service calls, the message they hear on your voice mail, your email address, your invoices, what your office looks like, thank you cards, the extra perks you give.

I know I pay attention to the experience of my clients, but providing the experience still takes a back seat to my content or to my coaching.

What would happen if I sat down and designed the experience from the first email my clients get from me, to how a welcome phone call is delivered, to what kind of gift I will send my clients for participating and even to learning what experience they are really wanting with me.

  • What if I made the experience my clients have with me more fun?
  • What if I made the experience my clients have with me much simpler?
  • What if the experience clients have with me had the WOW factor?
  • What if I delivered something totally unexpected for every single client?

If I did that –

I would have clients for life!

And that is precisely what I want. And I am hoping you want that, too.

I invite you to explore this topic and let me know what you think by leaving a comment below.

Filed Under: Customer Experience

Mosquitos, Malaria and What May Be Stopping You From Getting Clients

June 15 by Leave a Comment

I really love deconstructing the psychology of why service-based business owners get hired.

So what needs to be in place for someone to even begin contemplating hiring you?

I can boil it down to just 2 words

“URGENT CHANGE”

What I mean by this is that something in your potential client’s business or life needs to be enough of problem that they want it to be different NOW. Or perhaps they want something bad enough that they are willing to do something about it NOW.

  • I like my shoes; and the heel broke off. I want that situation to change, so I go to a cobbler to get that fixed.
  • I don’t like how I look in the mirror because I put on 15 pounds, so I go to a weight loss coach or a trainer because I want my appearance to change.
  • I am sad and depressed and I feel so lost in my life. So I go to a therapist or a life purpose coach to help me with that.

Without a current urgent need, your potential clients will continue to be potential clients unless their problem becomes acute enough for them to want to do something about it.

There has to be a problem NOW.

I’ll give you an example. In Africa, malaria kills hundreds of thousands of children every year. It turns out that $6 bed nets, which prevent mosquitoes from biting kids while they sleep, is a great preventative measure. Yet, unless these bed nets are given out for free, they tend to not sell at all. On the other hand, once the child gets malaria, paren’ts do everything possible to obtain medicine to save their child’s life.

Why would an African paren’t not buy a $6 bed when that action could very well save their child’s life?

It is not because they don’t care about their child – because they ARE willing to invest hundreds of dollars on medicine once their child gets malaria.

Prevention is simply not enough of a motivator for someone to invest. There simply isn’t yet an urgent problem.

Here are just a few of the reasons why you will not get hired unless your potential client has a current urgent need:

  • There’s not enough motivation for someone to even learn about something that is not yet an urgent problem; so people aren’t even in the position to seek out help.
  • Taking action in order for something not to happen is not enough of motivator. You sleep under a bed net and you don’t get malaria. You eat right and you don’t get sick. You get liability insurance so that you can keep your money when you get sued.
  • It’s easy to procrastinate when the need is not current. Yes, your service may sound interesting to your potential client, but unless there is a current need it’s just too easy to say “I will take care of it later.”

So the moral of this story – make sure you have identified an urgent problem that you are solving with your services, your packages and your products. And make sure to identify the result which people with that problem are really seeking. This is really the basis of your business. It is the shingle on your virtual store. Without this, success may be a bit elusive.

I’d love to hear your thoughts, please leave a comment below…

Filed Under: Business, Getting Clients
« Previous Page
Next Page »