WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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We will be performing a system maintenance and database upgrade on Saturday, May 28th 12 midnight to 4am PST.

The Business Secrets of a Poker Player

“If one is master of one thing and understands one thing well, one has at the same time, insight into and understanding of many things.”Vincent Van Gogh

Why is mastery important?

There is a difference between knowing how to do something and being a master of it. There is a difference between dabbling in something and being a master of that pursuit.

I know how instrumental this mind shift has been for me in my life.
And naturally, I just want to share with you some of what I’ve learned.

Here’s an example – my path towards mastering getting clients:

  • I learned to see the whole picture of what it takes to get clients anytime, anywhere (my system)
  • I committed myself to a relentless pursuit of learning everything that’s relevant for me on that subject (pieces of the puzzle)
  • I learned to say no to other things while I was in the throws of my pursuit (focus)
  • I also gave absolutely all of me while I was with my clients and always put them first (it’s not about me)
  • I never gave up even when it seemed like I was going to fail (perseverance)

There have been tremendous tangible benefits to this pursuit. I have an overflowing practice and a coaching company with 5 successful coaches. I now know what works and what doesn’t work as far as getting and keeping clients. I have the confidence that I can get clients. The freedom that gives me is huge. And most importantly to me, I now have intimate knowledge of the mechanics of success and the confidence that I can be successful with anything I commit myself to.

What I learned by playing poker

I have recently got into playing poker. I love the game. There are a lot of moving parts and it takes a lot to master. I have to know the cards. I have to know myself. I have to know the people I playing with. I have to know the situation. It’s complicated and I love it.

I can talk about poker all day, but one important thing I have noticed is that many of the top players were once champions and winners at other games/sports – chess, backgammon, bridge and even basketball.

In this past World Series of Poker, Jordan Farmar, a point guard for the Lakers basketball team, made it to Day 3 of the event. I have played in the tournament and I know how difficult it is to get to Day 3.

What’s remarkable about Farmer’s great poker run is that he learned to play poker just a few days prior to the tournament. He already knows what it takes to win. He knows what it takes to be a masterful point guard. And he converted that to doing well at the World Series of Poker.

When you commit to mastering one thing, you commit to being successful.

Another example of this is Josh Waitzkin. He was a Junior chess champion and now he is a Martial Arts champion. I’ve heard him mention in interviews that he sees no difference for himself between chess and martial arts. He understands mastery and the rest is simply picking what he wants to be a master of.

“There’s this wonderful buddhist story, an ancient Indian story, and basically the parable is this: If a man wants to walk across the Earth, and the Earth is covered with thorns, he has two answers, he has two possible solutions: He can cover the entire Earth with leather, which will take a lot of time – that’s the external solution – or he can make sandals, that’s the internal solution. And I really believe in making sandals.”Josh Waitzkin

So when you commit to mastery, you don’t just master that one thing, you learn how to master anything… and thorns will not stand in your way.

When you can make a mindshift from attaining your goals to being a master of what you chose to take on, not only do your goals come to you more effortlessly, but you learn how turn anything you want into gold.

What can you do now?

  • Decide if mastery is important to you
  • Pick something that you want to master
  • Commit to getting on the road to mastering that which you just picked
  • Identify what the first step is on the road to mastery
  • Start walking

“Only one who devotes himself to a cause with his whole strength and soul can be a true master. For this reason mastery demands all of a person.”Albert Einstein

Here’s to mastery!!

I Need Your Help Please

I am really excited about the new coaching program I am creating to help people get more clients for their business, and I would really love your input on the name before we finalize on just one.

I think I am just too close to it and because I value your opinion so much, I wanted to ask you to share your thoughts.

So here are the 3 names my team and I have come up with so far.

Which one do you like best? And if you think of a better one, Id be very curious to hear that too!

1. Getting Clients and Beyond

2. Get Clients Mastermind

3. Client Attraction Mastery

Please comment below with your vote. Cant wait to hear your input.

Entrepreneurs Strike Back

I don’t know about you, but I often wonder what happens to the results when someone asks me to take a survey.  Ill let you in on what we did with ours.  Before I get to that, I want to thank you for taking the time to take our survey.

I know how valuable your  time is and I am thankful that you lent a few minutes of it to give us your opinions.
I thought it might be useful to you to actually see the survey results.  I found it interesting how many of you have similar concerns.

One of the things that struck me was the *variety* of business topics that you have questions about.
And certain topics clearly stood out as being important for you.  For example, our survey respondents had a strong interest in having a marketing plan for their business and having web sites that capture clients better. As for personal mastery, there was a clear desire to be more focused and practicing better time management.
———-

**If you have any observations about the survey results, please share in the comments below.**

———-

Question 1: Its not enough to develop your business. Your own personal development (your “personal mastery”) is critical too. Which aspects of personal mastery would you be interested in working on? Which would have the most impact for you? [Please choose ALL that apply.]

surveymonkeyq1-big

Question 2: There are many valuable business and marketing tools for generating new clients and more revenue and traffic to your business. Which of these would you have the most interest in learning about for your business? [Please choose ALL that apply.]

surveymonkeyq2-big

 

For Coaches Only: You owe it to the world to be successful

I just read a statistic that less than 10% of all coaches earn six figures of income in a year.
I find this statistic frustrating!

I’ve talked to many struggling coaches who could be bringing their gifts and talents to a lot more people than they are now.

And I know the one main thing that stops them in business – they are using the wrong strategies to grow their practice. Conversely, successful coaches use the right strategies to make their business successful.

It’s that simple.

So I want to take a minute to share some of my top strategies that I’ve used over the years to fill my practice, create new programs, and go beyond six figures.

And if there was one specific strategy virtually any coach, consultant, speaker, etc. could use to quickly get new clients and generate new sales – even in this economy – would you want to know about it? Read on…

1. Invest into being a better businessperson, not just being a better coach

If you have gifts and talents – then it’s your moral obligation to use them to serve others. Building a successful business and practice is how you do this. The key thing is to work on your business, not just in your business (to paraphrase Michael Gerber).

2. Stop trying to reinvent the wheel yourself

It has always been strange to me that many coaches will invest thousands of dollars and hundreds of hours into learning how to be a great coach from experts (a good strategy).

But then try to figure out how to create a successful business from scratch on their own (a very difficult and time-consuming way to go, as you may have noticed).

I want you to answer two simple questions:

(a) how much money and time have you invested into your coaching training?

(b) how much money and time have you invested into your business training?
(training = learning from an expert who has already been tremendously successful in their area of training)

The answer will be reflected in your bank account. (Yes, this is a tough love email.)

I’ve given up trying to figure it all out on my own. Instead, I make a point of learning what I don’t know from those who are a proven success.

For example, I’ve learned a lot about Internet Marketing from people like Eben Pagan, whom I shared with you in my last email. And now, I get all of my clients from the internet. I never do networking or other similar strategies that are taught to new coaches. Instead, I’m using more “advanced” business strategies I’ve learned from very successful coaches.

3. Get trained by others who have been successful

Every once in a while I receive an email from someone on my newsletter list complaining that I frequently “promote” the knowledge of other experts. “Bill, why are you always promoting somebody?”

Here’s what they are missing: most of the key strategies I’ve used to grow my business and to grow as a person, I’ve learned from someone else!

I’m not at all ashamed to admit it. To the contrary, it’s typical that successful business people give credit to other people for contributing to their success.

I’m going to get real here. I want to share with you the knowledge of people who have made a radical difference in my business and life. And if someone prefers to stay in their comfort zone, I would ask them to unsubscribe from my list. If you stay on my list, we’ll have fun, learn from each other, and so forth. But it’s not my intention to provide a comfort zone experience.

I don’t want to see entrepreneurs continue to struggle because they stick to using business strategies that don’t work!

4. Adopt proven business strategies that work better than what you are doing now

If your practice – or your bank account – isn’t where you want it to be, then your current business growth strategies need to shift. Makes sense, right?

Over the next several months, I’m going share “advanced” business strategies to take your practice to the next level. Some are mine, some are from other experts. By the way, I call them advanced not because they are difficult, but because 95% of coaches aren’t using them, mainly because they don’t know how to put these strategies into place successfully.

This month, I want to share to with you the strategy of *group coaching*. I’ve recruited Mary Allen (who many of you may know as “Life Coach Mary”) and Eva Gregory, who are experts on this topic. I’ve admired their work for a while and we first became “friends” on Facebook. Now I’m excited to be sharing their expertise with you.

On Tuesday June 2, I want to invite you to a special telecall with Mary and Eva as my guests.  We’re going to delve deep into the topic of earning more as a professional coach. Mary and Eva will share their own personal secrets and success strategies on how they have both created an income beyond six figures as a life coach. And specifically, they are going to give you the inside scoop on group coaching.

Sign up for the telecall here:

http://www.billbaren.com/interview/maryandeva.html

Especially in these times, you need to learn new ideas and try better strategies to make your coaching business profitable so you not only make more money – but have a much bigger impact.

Here’s what you’ll learn:

  • How to make 3-6 times your hourly rate, have MORE coaching clients, and make over six figures while working only 3 days a week!
  • How Mary went from $30K in debt to $20K in savings in just 9 months.
  • How Eva Gregory, Mary’s partner in this project, “accidentally” became an expert in hosting group coaching programs.
  • The 3 Big Reasons why most coaches aren’t offering group coaching programs.
  • 7 Indisputable FACTS why every coach should be leading their own group coaching programs.
  • Bill is going to “grill” Mary on her insider secrets (and share a few of his own).
  • And, a surprise insight that you’re only going to hear on this call!

If that’s not enough, I’m going to be their guinea pig for part of the call, as they coach me on applying their advanced business strategies. I’m going to get grilled, and we’re all going to learn a lot. You won’t want to miss this part!

Ready to hear these breakthrough strategies from a true insider? (I’m eager to hear more myself!)

Sign up here:

http://www.billbaren.com/interview/maryandeva.html

It will not cost you anything to participate.

This ONE-TIME FREE Telecall takes place on Tuesday, June 2nd at 5:00 PM Pacific Time/8:00 PM Eastern Time.

I hope you can make it live on the call. If not, we’ll be sending out the recording to all who registered.

Warmly,
~Bill

Inviting you to the Time Experts Telesummit

Have you ever thought, “I wish there were more hours in a day?” or “I wish I had more time for the things I want to do!”

In my extensive work coaching business owners and CEOs, and in the research weve conducted, I have found that TIME is the #1 challenge my clients face. This has led me to create the TIME EXPERTS TELESUMMIT where we’ve gathered a DREAM TEAM of the 10 of the most popular thought leaders and brilliant minds in the field of time management and productivity. Have the FREE opportunity to get into the minds of these time experts!!

Check out my video that introduces this event:

Sign-up and find more information about this once-in-a-lifetime event at: www.timeexpertstelesummit.com

JetBlue — The Passionate Skies

No matter how hard we prepare, plan and create systems – sometimes our customers are not happy with us.

It makes no difference if it is our fault or not, the experience of our customers is sacred and as business owners we have to take responsibility for that. Below is an example of full responsibility done in a powerful and creative way. This is the way to turn a potentially a negative situation into a positive one that converts customers into loyal passionate users.

How can you do that in your business and with you most important-yet-dissatisfied customers?

Jet Blue

Dear JetBlue Customers, We are sorry and embarrassed. But most of all, we are deeply sorry.

Last week was the worst operational week in JetBlue’s seven year history. Following the severe winter ice storm in the Northeast, we subjected our customers to unacceptable delays, flight cancellations, lost baggage, and other major inconveniences. The storm disrupted the movement of aircraft, and, more importantly, disrupted the movement of JetBlue’s pilot and inflight crewmembers who were depending on those planes to get them to the airports where they were scheduled to serve you. With the busy President’s Day weekend upon us, rebooking opportunities were scarce and hold times at 1-800-JETBLUE were unacceptably long or not even available, further hindering our recovery efforts.

Words cannot express how truly sorry we are for the anxiety, frustration and inconvenience that we caused. This is especially saddening because JetBlue was founded on the promise of bringing humanity back to air travel and making the experience of flying happier and easier for everyone who chooses to fly with us. We know we failed to deliver on this promise last week.

We are committed to you, our valued customers, and are taking immediate corrective steps to regain your confidence in us. We have begun putting a comprehensive plan in place to provide better and more timely information to you, more tools and resources for our crewmembers and improved procedures for handling operational difficulties in the future. We are confident, as a result of these actions, that JetBlue will emerge as a more reliable and even more customer responsive airline than ever before.

Most importantly, we have published the JetBlue Airways Customer Bill of Rights on our official commitment to you of how we will handle operational interruptions going forward including details of compensation. I have a video message to share with you about this industry leading action.

You deserved better a lot better from us last week. Nothing is more important than regaining your trust and all of us here hope you will give us the opportunity to welcome you onboard again soon and provide you the positive JetBlue Experience you have come to expect from us.

Sincerely,
David Neeleman Founder and CEO JetBlue Airways