WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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The Secret Sauce for attracting your ideal clients

Girl with Glasses

People often ask me, what’s the “secret sauce” behind being consistently successful at attracting wildly motivated clients and raving fans?

So I wanted to share with you a very important business skill for you to develop, one that I think is often overlooked.

Here it is…

Learn to see all of your interactions with your clients through the lens your clients are looking through (not your own).

Can you imagine knowing exactly how your ideal clients are going to react to everything you do in your business?

  • You would know what to say and what not to say
  • You would know which of your offerings will be a hit and which ones won’t
  • You would know how to engage your audience rather than
    bore them to death
  • You would know exactly what they want and be able to
    simply provide that for them

And yes, your ability to serve your audience and your ability to generate the income you desire would skyrocket.

You knowing how your potential clients are going to feel and what they will think as a reaction to all your outreach is a huge asset and it’s also a skill. And it is absolutely a skill that you can develop. All it takes is a desire for it, knowing where to start and a whole lot of practice.

Here’s what you can do to develop this skill:

1. Commit to asking yourself the following question:
How will my ideal client react, how will they feel and what will they think in reaction to what I am about to do right now?

This is the essence of marketing. Ultimately it’s a commitment to being of service, knowing that you will be that much more of service when you understand your ideal clients.

And asking these questions can be a huge eye-opener:

How will this email land? How will my ideal client respond to this particular word? What will they think when I offer them my premium service package? How will they feel when they watch my webinar?

And what I am talking about is getting as intimate with your tribe as you do with your lover. When you know your partner, you know how they are going to react to everything you do. It might not be conscious, but you know.

Being able to intimately and consciously know your tribe is one of your biggest business assets. Invest in it freely.

2. Do whatever you can to experience the world through their lens.

Here are a couple of exercises that can help with this:

a.) Ask a friend or a colleague to interview you as if you were an ideal client for your business. Your friend would be asking you all kinds of questions to get to know you, what you want, what keeps you up at night, what you like and what you don’t like as it pertains to your area of expertise and to marketing.

b.) Interview a few of your clients and ask them the same questions. Ask them about what they like about you and your service. Ask them about your marketing. Ask them to read one of your newsletters and ask them to be brutally honest. Provide an extremely safe environment for them to tell you exactly what they think and feel about EVERYTHING you do. This will be extremely valuable. I’ve done this on many occasions and I have learned a ton (even if I was uncomfortable hearing the criticism).

c.) Create a collage using magazine cutouts of your ideal client’s world – what they like, what car they drive, what clothes they wear, what books they read, etc….

This will allow you to look at the world through their lens and will help you to be a more effective marketer and more impactful with your clients, too.

3. Learn to measure and monitor your ideal client’s reaction to everything you do.

This is an important and very courageous act. It’s not easy to always be tuning in to the experience of your audience. For example, when you send out an email and no one responds, notice that. Be loving to yourself and avoid getting down on yourself. But notice that you did something (sent an email) and you got a particular reaction. Ask yourself questions like, “What did not resonate with my ideal client? What could I have done differently to get better results?” Conversely, when something works and you get a good response, notice what worked and do it again…and again…and again.

You can do the same in a consultation with a potential client. Notice when you lose the connection to them. Notice when they begin to shut down. Notice when they light up. Notice what reaction they have to what you say and also to how you listen.

Notice and adjust with no judgment and without making yourself or your potential client wrong.

When you are able to create this kind of empathic relationship with your ideal client by looking at the world through their lens, your marketing will be highly effective, you will love how it feels in your business and your clients will be raving fans spreading the gospel of YOU.

And isn’t that what we all want?

Stop Offering Free Consultations

If you are offering free consultations (or discovery sessions or strategy sessions), and you’re not seeing 80% of your potential clients sign up with an enthusiastic YES, then I want to show you how to turn that around in this report. When you discover how to have conversations with potential clients so that they practically enroll themselves into working with you (if it’s a good match)  and they feel great about the enrollment process, then you’ll find it easy to attract as many clients as you want.

Free Download – YES: A Revolutionary Approach to Conversations That Sell And Transform

Your turn!

I’d love to hear your thoughts and more importantly, what you plan to do with what you’ve just read. Please leave a comment below and let me know.  I can’t wait to read through every single one of them. 

 

3 Factors that Make a Product Launch Superior to ANY Other Marketing Strategy for Filling Your Programs and Selling Your Products Online

Guest Blog Post By Milana Leshinsky
http://www.LaunchYourCoachingProgram.com

There are hundreds of ways to market your products and programs, but there’s one that stands out as the most powerful one – product launches! It’s the fastest way to generate a surge of sales and clients in your business, even if you’re brand new to your target market.

In fact, the biggest LIE of a product launch is that you need to be a well-known authority or expert in order to succeed with product launches. When done right, a product launch can be the SOURCE of your celebrity status and financial success!

Let me share with you the 3 factors that make product launches the absolutely BEST marketing strategy on the planet:

Factor #1 – Social Proof
The invisible force that makes rational people do crazy, even appalling, acts

A product launch has a unique ability to cause a flood of motivated and excited buyers to sign up for your offer in a short, concentrated period of time. New York Times bestselling psychologist, Robert Cialdini, validates the power of a product launch:  We view a behavior as more correct…to the degree that we see others performing it.  The reason is simple. It’s called social proof.

So much fear is removed from the mind of your buyers when they see that they are not alone! There is a huge difference between being ONE person buying something by themselves, and being a part of a stampeding horde of buyers racing to buy at the same time!

The feeling is electrifying! For both you and the buyer! A product launch, done the right way, is based on magnetically attracting a targeted crowd and guiding them into an overwhelming desire for your product.

Factor #2 – Education
Empower Your Audience Through Education

Trying to get a total stranger to pay you their hard earned money is not easy. But doing it over a distance and doing it online can be even harder. The BEST way I have found to CONNECT with your prospects is to EDUCATE them. The purpose of educating your audience is to INCREASE DESIRE and SEE YOU AS THE AUTHORITY. Your educational will position you in their minds as an expert and you’ll significantly increase your results.

The other incredible benefit to educating your audience is that you don’t have to be a great copywriter! Your content will help you connect with your prospects, and they’ll buy from you based on that connection – not based on the sales copy. An educated and empowered audience is willing to pay 50% to 500% more for the same product!

Factor #3 – Timing
Giving Time to Get To Know You

The last factor of what makes a launch effective is the timing. By spreading your launch over time, you give your audience a chance to get to know you. They get familiar with your name, your content, they do not feel forced to make the decision to buy right now. It’s not about pushing your product onto your prospects. Product launch process gives you time to connect deeply with your audience and generate an unconscious and powerful desire, so they DEMAND your product. I call it silent selling.

In my experience, the best way to time your product launch is over the course of 28 days. Every week you release a piece of content teaching your prospects about your topic. They consume that content, ask you questions, give you feedback, and discuss it with peers. Then when you announce your product or program, they rush to purchase it. Of course, it’s very important that your educational content is connected
to your product. I teach how to do that in my “7 Strategies for Creating Content That Sells” at http://www.LaunchYourCoachingProgram.com

These 3 factors create a unique buying environment no other marketing strategy offers.

About Author: Milana Leshinsky has created a million-dollar coaching and information business empire. She uses simple product launches to create income and get clients on demand. To learn her program launching secrets, including the 28-day simple product launch blueprint, be sure to attend her LIVE teleclass at http://www.LaunchYourCoachingProgram.com

Conquer a Daunting Project In 30 Minutes Or Less

Do you have a project or task in front of you that seems daunting,- and it makes you feel overwhelmed just thinking about it?
(Such as creating a new website, starting a newsletter, writing your first ebook, planning a speaking engagement, etc.)

Here’s my favorite method for turning a “scary project” into a manageable project.

Its very simple: take out a blank piece of paper, and take 20-30 minutes to break the project down into manageable steps.
You can either do this as a list of steps or as a mindmap.

After you do this, your project transforms from being murky and intimidating to doable and just a list of clear steps.
(By the way, this is an extremely effective method, so don’t be deceived by the simplicity of it.)

Ill give you an example.

Lets say you want to start an email newsletter.
I just did 20 minutes of brainstorming, and here are some of the basic steps that would be needed.

– Sign up for an email list management software, such as Aweber or Constant Contact.
– Determine the focus of your newsletter
– Decide on your target audience (the tribe you want to communicate to)
– Develop a schedule for how often you want to send it out
– Choose a name for your newsletter (optional)
– Decide on HTML or text
– Create your first 3 newsletter topics

Now when you review this list, doesn’t it seem like each one of these tasks is really doable?
And each task could be done in an hour or less, don’t you think?
Which means that you could get the whole project of creating an email newsletter done in one day, or definitely in one week.

So what daunting projects have you been putting off lately?
(specifically ones that could help you grow your business and attract clients)

Pick a high priority project, and give my process a try!

Which project are you “breaking down”? Does your project suddenly seem a lot more manageable?
Please leave me a note below, I’d love to hear from you.

Warmly,
Bill