WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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We will be performing a system maintenance and database upgrade on Saturday, May 28th 12 midnight to 4am PST.

A confession & my top 3 new learnings

I am back at my office after an amazing Big Shift Experience and then a week off to take care of myself and get the much needed rest my body has been craving.

I have to confess that this is the first time ever I took time off right after a big event I was hosting and I’ve gotta tell you, taking care of myself in this way feels awesome.

But I digress…

What I really want to talk to you about is what I learned from putting together my biggest (over 250 participants) and best event ever. The sheer power of the big shifts happening in the room was awe-inspiring and the community that was created was gratifying to me at the core of my being.

Since the Big Shift Experience, I’ve been getting tons of emails and phone calls with what I can summarize as a one question “How did you do that?”

So without going into the nitty-gritty details of what it takes to create a community, do a mega-successful launch and design a transformational experience, I want to give you the highlights of what I learned.

#1 My favorite trifecta of intention, commitment and design works today more than ever.

Here’s how I think about the process of creating:

First I set the intention of what I want to create – what transformation I want my participants to experience, how do I want them to feel, my goals and as much vision about the program as I can muster.

The second, and arguably the most important aspect of this is the commitment. The commitment to bring to life my intention. The commitment to mastering the elements of what I am creating, the commitment to delegate all aspects of the project that I don’t intend to master; and the commitment to being the best me possible throughout the process.

For me, the rest of it is all about design – how do I design my program, my 1-on-1 service or my event to create the results I want my clients to get AND the experience I want them to have.

And yes, I do believe design is a key component to creating anything. So why not think of myself as a designer of amazing results and transformational experiences for my clients?

#2 – In today’s age of lots of connections with very little depth, a deep supportive community of individuals connected by a common desire is the missing piece for most business
owners.

My whole team and I have become community junkies… we want to be creating communities and we want those communities and every participant in them to feel like they are not alone.

And what I am seeing in all of my programs, especially the Big Shift Coaching Program is that there is an incredible thirst for feeling like you are a part of something bigger and for knowing that others have your back.

As a society, we are in a period of mourning the loss of community. Personally, instead of mourning for it, I believe that the future of the planet is dependent on creating and leading these communities. So I am committed to this today more than ever.

#3 – Pattern interrupt is key for success.  

We are so ingrained in our current way of thinking, our established habits and our way of being in the world. NOTHING will ever shift for us unless we shake things up.

So participating in experiences that help you interrupt your patterns (which helps you to be a lot more at choice in creating new patterns) is one of the few effective ways to create change in your life.

Yes, it is foolish to be thinking the same way and performing the same actions and be expecting different results.

These are just a few of things I learned or now own in a deeper way as a result of the Big Shift Experience.

So what did you get out of my learning? What do you want to commit to now? Share your comments below.

Just me being personal

When I first started to write my newsletter, it was very difficult for me to write about anything personal. I made up a story that people didn’t care about me. All they wanted to read from me were my business building tips, success mindsets or any other relevant information on how to get clients.

But over the last few years, I have allowed myself to open up more and let people into my world. And it’s been an incredible relationship building adventure.

It all started at the urging of my business partner, Patrick, to shoot a video with Gia simply announcing my engagement. I didn’t want to do it, but Patrick can be persuasive, so I finally agreed. Getting Gia to do the video was even more difficult, but she finally relented.

What happened shocked me.

I got more comments and emails from that one video than anything I have ever done. What!!!

Since then, I have done everything possible to bring the human Bill element into everything I do and it’s made a difference.

We would all rather engage with someone who is open and personal. We want to know about people we do business with. We want to feel like we are dealing with real people who care about us. We do not want to deal with closed and impersonal corporations trying to sell stuff to us all the time.

When you speak about who you are and when you speak your truth – your newsletter subscribers are going to respond!

Here are a few tips on that for ya:

  • Write the way you speak. There is no reason to use big words or fancy language. Write as if you were speaking to a friend who you care deeply about and are pretty familiar with. Don’t worry about making mistakes.
  • Share powerful opinions even if you think some of your readers might disagree (especially if you think people might disagree!). Share perspectives that need to be said, but others are afraid to say. Scary – perhaps. Powerful – definitely.
  • Tell stories from your own life experience. People love stories that allow them to extract what’s useful to them and their own lives.

I remember 4-5 years ago, my ex-wife emailed me after reading one of my newsletters. She said that it sounds like I am leading a charmed life, that everything seems so neatly put together and that I come across as perfect. I didn’t like getting that email because here’s someone who knows me and is telling me that I am not being altogether real.

That authentic email from my ex-wife made a huge difference for me on my journey towards being more real and personal in my own communication. I learned that sharing things about my journey that haven’t been easy or flattering is part of who I am, so why omit them from my communications.

So I want urge you to be more YOU, including all the rough edges, when you speak to people in your life, your clients, your newsletter subscribers and even your potential clients.

This will allow you to feel better in your business and your business will reward you with more revenue, more clients and more fulfillment.

So how are you going to be more authentic in your next communication/newsletter?

Warmly,
~Bill

Inside scoop about my three marriages?

There are three relationships that I hold sacred in my business.

Without these relationships, the success I have achieved would not be possible. Without these relationships, my reach and my impact would be a fraction of what I’ve been able to create. Without these relationships, my level of fulfillment and satisfaction would pale in comparison to what I experience every day in my business.

I am grateful every day for what I have been able to create through my three marriages in my business.

So what are my three business marriages?

1. My audience – the people I have committed to serve. I am committed to loving my audience and holding their best interest audience sacred.

I pledge to do my best to place the interests of my tribe above my own.

I vow to continue to grow personally so that I can be the best messenger I know how.

Do I always do these things? Am I even near perfect here?
A big f**ing NO, but by holding my commitment to this marriage sacred, I can see and feel myself getting better everyday.

2. My peers – the people who have also committed to serve my audience

I am committed to seeing the people who are serving the same audience as my allies.

I do my best to strike the word competition and competitor out of my conscious and unconscious thinking.

I practice abundance consciousness knowing that there is enough business for all of us.

3. My support network – the people who have committed to support me in serving my audience

I am committed to cultivating the best team that allows me to exponentially increase my impact.

I am committed to their growth and the full realization of their gifts.

I do my best to get support in areas where I know I can be better.

I vow to surround myself with people who will call me on my shit and will act as great mirrors for me to see who I am being and how I am acting.

My job is to nurture these relationships and bring as much of my loving self to them as I can.

And with all 3 of these marriages, I set my intentions high and the same time try to be willing to look at where I’m messing up.

Which marriages are most sacred to you?
What can you do TODAY to nurture this relationship more?

Join the conversation and leave a comment…

Warmly,
~Bill

Bill’s notes from behind the scenes of a launch

It’s been an incredible last few weeks, the launch of my new and improved Master of Enrollment program has been a huge success. This is by far our biggest launch ever.

And I want to celebrate this with you by sharing a few of the things I have learned from the process.

Hopefully this helps:

(1) How I am being is just as important as what I am doing

I noticed that when I felt energized and I got enough sleep, lots of people were enrolling during my tele-seminars.

My content was consistent, but when I showed up to these calls focused and in touch with the transformation I wanted to create with my content, business owners were signing up in droves.

The flip side though is also true. When I wasn’t taking care of myself and low on energy or food or sleep, my ability to connect with my audience was noticeably hampered, and so was my ability to deliver the valuable content and messages they came for.

The big a-ha for me – there’s a bigger cost to me not taking care of myself than I previously realized.

(2) I can’t please everyone

In many of the teleseminars I held, there was always at least one person who didn’t like me or did not resonate with who I was and what I was saying. And they were vocal about it during call, either in an email or in the message box I can see during a teleseminar.

It allowed me to practice what I preach, that who I am and what I offer is not a good match for everyone.

Here’s an email I received after one of these teleseminars:

“Hello Bill,
I was excited to join your teleseminar. As experts in our industry, we can always learn more.

I work globally as an image, etiquette, communication and leadership coach and I was surprised to see you looking quite poor in your photo and inappropriately dressed for the level of your success.

I signed off your session within ten minutes because I did not see or sense a level of excellence.

Harsh words, but true.
Look the part and use the language of success and your credibility factor will soar.”

I now love getting these sort of email because they allow me to continue to recommit to simply being myself. When I am on a live teleseminar with an audience of hundreds, I’m not thinking about upgrading my image. I want my image to reflect who I am and to allow people who resonate with me to stay in my world and for people who don’t resonate with me to slowly drop away.

Is it always pleasant for me to receive negative feedback? NO, but it is simply part of the territory of allowing myself to be seen and heard by many. It is part of my commitment to make a difference in a big way.

I refuse to protect and shield myself from criticism just to stay safe and secure.

And I’ve noticed that the size of the audience I’m able to reach increases in direct proportion to my ability to let go of fear of rejection and the need to be approved of by everyone. (And so does my sense of personal freedom as a human being.)

(3) My job is do everything possible to help people make decisions quickly

I am seeing how difficult it is for us to make quick AND intuitive decisions. We hear it from our potential clients – I’ve gotta think about it before they hire you.

The reality is “I’ve gotta think about it” often means “I don’t want to think about it now. I am going to avoid making a decision right now.”

I see more and more that my job in consultations and during teleseminars is to inspire people so much that they are ready NOW to make the decision that their higher self is really dying to make, despite the other parts of them that are still resisting.

I want to lead the YES Revolution, because everything good in our lives happened as a result of us saying YES to ourselves, by us making a commitment to a bigger vision and making a leap of faith towards what we want. We need to do this ourselves and we need inspire our clients to do the same.

OK, these are just some of the things I’ve learned through my latest launch of Master of Enrollment. Will be sharing more soon!

Let me know what you thought of this by leaving a comment below.

Warmly,
~Bill

P.S. This was the response I wrote to the email I mentioned above.

“Thank you, xxxx, for your feedback!

Part of what I teach is to be your natural full self. I do not want to upgrade my image… I want to fully be me – my own style, my own vibe.

I am aware that it puts some people off. I understand that it put you off.

If you would have stayed on past 10 minutes… I actually addressed that during the presentation.

I appreciate your response, especially the fact that you wrote it. You being honest in communicating your truth is something I respect a great deal.

Much respect,
~Bill”

Are you overlooking these 7 areas in your business?

Have you ever had this experience?

You learn a new word that you seem to have never heard of before, then, all of a sudden you start hearing and seeing that word everywhere.

Is the word being used more now that you’ve learned it?

Or,

Are you simply noticing it more because you’ve increased your possibilities by learning a new word?

When you open your attention to new things –> you increase your possibilities

When you’re stuck, it simply means that you’ve gotten into a rut of looking at the same things over and over again.

When you widen the range of what you pay attention to and then begin to change your actions accordingly, you shift.  You get unstuck.

I call this “The Perception Principle.”

The perception principle is at the heart of why certain business owners stagnate or fail, and why others achieve success and create businesses that allow them to have financial freedom.

When you put your attention on “what works” in successful businesses, (including your own), you expand the scope of what you notice, learn and apply from what works, your business grows, your confidence soars, and your stress disappears.

Heres a list of areas that I find most business owners need to pay extra attention to:

  1. Your Audience – Knowing your audience and their needs and being able to articulate it
  2. Your Promise to Your Audience – Knowing what you’re promising your audience that they are actually willing to invest into
  3. Your Business Model – Figuring out the optimal way to set up the packages, offerings, and money flow in your business
  4. Your Marketing Flow – Understanding and optimizing the entire flow of how you attract and retain clients
  5. Your Team – Continually finding ways for you to do what you love, and let others take care of the rest
  6. Your Systems – Creating ways to get great results EVERY time (no more needing to constantly reinventing the wheel)
  7. Your Self – Total commitment to mastery in your areas of expertise including knowing yourself and getting better at being YOU

It’s not always easy to notice NEW POSSIBILITIES in each of these areas.  And it certainly is not easy to commit to devoting time and energy to working ON your business in this way.  Yet, the more you pay attention, and the more you can see your business with new eyes, the more your business expands to include new opportunities for increased revenue, better teams, greater partnerships and making more of a difference.

So let me know in the comments below – what is one area that needs more attention in your business?  How can the perception principle help you focus on this area?

 

Help a blogga out

I just got reviewed on Why My Blog Stinks:

So now is a good time to solicit comments from you on:

  • What you like and don’t like about my blog
  • What you want more of and less of

I’d love to know. Help a blogga out…