WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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Answers From The Mailbag

April 30 by 8 Comments

This week I’m answering one of the burning questions I’ve received from newsletter subscribers and clients. Let me know what you think in the comments below!

QUESTION FROM THE MAILBAG:

Hi Bill,

My major question is this: when I’m at a networking event, I get challenged by answering the question, “What do you do?” Every time I answer by saying “I’m an executive coach”, it doesn’t work very well. How can I change the way I introduce myself to people? (Because once I get into a good discussion, I’m able to successfully offer a consultation.)

BILL’S ANSWER:

This is a really good question –  it’s an important one.

Executive coach doesn’t mean anything to most people. And even if it does, it will mean what they think it means and not necessarily what you want it to.

So I’ll show you how to say “what you do” in a way that will entice people to want to know more. Because really, that’s the reaction that we want.

So compare the these two answers to “What do you do?”

Read More

Filed Under: Blogging, Business, Others

Do you know the missing link?

March 4 by 16 Comments

I want to take you back in time 7 years…(cue time machine)

I was going through a rough stretch when I was working too
much and I was feeling anxious about getting it all done.
On top of it, I was nervous about being able to make enough
money for me to live on.I felt desperate and living my life
in fear.

So when it got really tough, what did I do?

I worked harder.  I pushed.  I tried.  I was putting in even
longer hours….

because that’s what it takes to create success.  Right?

Read More

Filed Under: Articles, Blogging, Others, Zone of Genius

Riskiest post I’ve ever written

August 6 by 85 Comments

This is the riskiest post I’ve ever written.

I am about to break my own cardinal rule of never talking about politics or religion in my newsletter. And even though I am not political, I can’t help but talk about politics to illustrate my point.

Here it goes:

In my opinion, one of the main reasons our political system is broken is because its design has been co-opted by politicians who put most of their time, energy and resources into getting re-elected and holding power rather than on serving the people they are meant to serve. Politicians make promises and then make back-room deals, placing their own interests of staying in power (or getting elected in the first place) way above what they are there for in the first place being in service to their tribe, their constituents. Because of this unfortunate evolution, government has become a joke.

Read More

Filed Under: Blogging, Leadership, Marketing

The truth about conscious marketing

June 18 by 8 Comments

This week I got an amazing email from one of my dear Big Shift Coaching program clients who said that she loves the way I talk about marketing. She said that I made it sound so simple and intuitive so that she can immediately ‘get it’.

With that email emerged a desire in me to share with you how I went from being the poster child of marketing resistance to being a huge fan of marketing.

That change in attitude has helped me create a very successful business and made marketing feel easy for me.

And since that’s exactly what I want for you, I thought I’d share a few thoughts.

First of all, even though I love marketing, I never think about it as marketing.

This is how I do think about it:

  • How do I get to know the people I am meant to serve in a deep and intimate way?
  • What is it I can do to help them, in a way that I am going to enjoy and that will make a difference to them?
  • How do I verbalize it in a way that’s simple for my clients to understand?

Marketing is not ‘How do I get people to hire me or buy my stuff?’ Marketing is the ultimate act of service, where I get to teach, inspire and share who I am with the world.

What if you knew that you could freely give to as many people as possible because you knew that some of those people are going to be more than happy to hire you.

Now your job becomes two-fold, figure out what cool things you can share with people, and find more and more people to share it with.

Here are some ideas where you could start:

  1. Brainstorm 10-20 things you can do to help your clients and potential clients get the results they need
  2. Take your favorite of those ideas and turn it into a gift to your potential client, this could be an ebook, a blog post, a webinar, a poem, a singing video, a game, a manifesto.. (let your imagination run wild)
  3. Give that gift out freely to as many people as possible
  4. Make sure you make it easy for the recipients of those free gifts to contact and to hire you

Marketing can be that simple and all it requires of you is a desire to serve and a propensity to want to give freely of your gifts and talents.

How will you approach marketing today?

Let me know by leaving a comment below.

Warmly,
~Bill

Filed Under: Blogging, Marketing

Want to know how to read your clients’ minds?

June 11 by 11 Comments

I want to share with you a great resource on how to practically read the minds of your clients, so you can design exactly the kind of offerings they are craving.

The way to become a mind reader is first to stop wanting to read their minds and actually ask them what they’re thinking.

How easy is that? Ask your ideal clients what they want and then simply give it to them.

Yet, most business owners don’t do this. And if you could just do one thing to improve your earnings and impact with your clients, it would be to ask your clients what they want.

The specific resource I am talking about here is the one-question survey.

If you want to see an example of it in action then click on this link and take my one question survey.

You will notice that I chose a broad and open-ended question because posing a question in this way gives the person answering an opportunity to give you their most current top-of-mind answer. This will provide you with some incredible intel on what they want help with now around your area of expertise.

If you ever wonder what to write about in your newsletter, or what the topic of your teleseminar should be, or what your signature speech should be about – wonder no more! Just do a one question survey by duplicating what I do using Survey Monkey.

And if you don’t have a list, don’t worry, take your one question survey to a networking event and simply ask live.

Here’s my assignment to you:

  1. Formulate your one, broad and open-ended question around your area of expertise
  2. Create a Survey Monkey survey and send it out to your list, Facebook friends or members of a community you’re a part of
  3. Invest 15-30 minutes of your time to review the answers and pick out the top 2-3 themes
  4. Create a teleseminar on your favorite of these topics and offer your services as a solution

So let’s get started right now.

What would be a question you’d like to know from your audience? Post it here on my blog.

Warmly,
~Bill

Filed Under: Blogging, Customer Experience

How to mesmerize your clients?

May 29 by 25 Comments

I was hanging out with my wife this past weekend in the kitchen of our new home and listening to music. There is nothing better than spending some time with someone you love on a sunny morning with nothing to do and nowhere else to be.

Then a song comes on one of my Pandora radio stations and I was mesmerized. It sounded like the most beautiful creation I have ever heard. And then out of nowhere I just started crying as if something long forgotten just got touched. I was touched that deeply by the beauty of the music.

The song was Bella Luna by Jason Mraz. And it got me thinking that when we create something from some deep place inside of ourselves, other people can feel it and it creates a magical effect.

So how does this relate to being in business?

Jason Mraz dug deep into who he is and out of the depth of his being, he created Bella Luna.

And this doesn’t just apply to musicians and artists. This is true for business owners like you, too.

How can you dig deeper into who you are and simply share in a way that will have your clients and your target market be transformed?

  • You can write a heartfelt newsletter that shares your own experiences.
  • You can write a poem that will make a difference for your clients.
  • You can create an inspirational video that will inspire your audience.
  • You can articulate what you do in a way that will get across exactly who you are and what difference you make.
  • You can!

But what will you do?

Please share a way you will share yourself in a deeper way in your business.

Leave your comment here.

Filed Under: Blogging, Others
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