The Art & Science Of Conscious Success
The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.
We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!
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Potential Customers are people/organizations that are interested in buying your products or services
Customers are people who have purchased your products or services
Marketing is the art that helps your business generate Potential Customers
Sales is the art of converting Potential Customer to Customers
This post was inspired by Chris Barrow
One of the most important aspects of marketing is tracking. How do you know what campaigns work and what don’t? How do you know that what you are spending on marketing (time & money) is bringing you the returns you need?
Marketing without tracking is like playing darts blindfolded.
Tracking is not an afterthought. It is an essential part of your marketing that is implemented in the planning stages of the effort. Knowing the ROI of your marketing will allow you to better budget your money, your energy and your time.
Here’s a Pay Per Click Example of ROI:
PRODUCT SALES (in a month)
Number of site visitors from PPC = 1000
Number of site visitors from PPC who bought something = 20
Conversion rate = 2%
Average sale total for each purchaser = $40
Revenue per click = $40 x 2% = $0.80
Average profit total for each purchaser = $10
Gross Profit per click = $10 x 2% = $0.20
Your gross profit per click is 20 cents. If you are paying $1.20 per click, you are losing $1 for every new customer. Is that worth it for your business? Once again, knowing and tracking the activities of your customers can get you the answer. If 10% of your new customers wind up buying something from you again within a year and spend an average of $50. Is it worth it then?
SERVICES
Number of site visitors from PPC = 1000
Number of site visitors from PPC who became clients = 8
Conversion rate = .08%
Average Revenue from each client = $2000
Earnings per click = $2000 x .08% = $1.60
Here are just some of the questions every business needs to have ready answers to:
These are just a few of the questions. What are your experiences with tracking?
This technology from HP pisses me off. Does that mean that it won’t be successful?
This automatic slimming feature is going to be a huge hit despite the fact it may turn off some of the people. Personally, I like photographs that reflect the reality of each moment captured. I don’t want to look like I’ve lost 15 pounds unless I’ve really lost 15 pounds. I’m simply not their ideal customer.
Are there others out there that don’t share this opinion of mine?
Successful politicians are great marketers. They tell stories. They don’t try to convince us that something we don’t believe is true. They simply reinforce the beliefs that we already have.
As entrepreneurs, we can learn something from politicians.
What’s your story?
I got my sixth flat tire this year. Don’t ask. It’s a mystery that I can’t seem to solve. Today I didn’t mind.
My tow truck driver/owner, John Reyes, was a treat. He was professional, personable and actually asked me questions. It was shocking to have a stranger be genuinely interested in my life and my experiences. The power of a simple question and the power of caring about another human being is what endeared me to him. I am now a loyal customer. I do hope I won’t need John’s services, but I will use him when I am in need and will tell everyone I know about the pleasant experience I had with him.
Sometimes being nice is the only differentiation your business needs for success.
BTW, John Reyes from Reyes Towing & Transporting is located in Daly City, California and can be reached at 650-271-5832.
Anyone that has ever been self-employed knows, it’s not always easy. It’s not easy being a good boss and it is especially not easy being a good boss to yourself.
** Keep you word. Call when you said you would call. Complete the job on time. Promise and deliver.
** Provide Benefits. Get health insurance, regular savings and retirement savings plans.
** Pay Less Taxes. Do whatever you can to deduct EVERYTHING within legal limits. Get a great book-keeper and accountant.
** Get Help. If you don’t have an assistant, you are the assistant.
** Keep In Touch. Creating a system of keeping in touch with your customers is the most effortless and most effective way of marketing your products or services.
** Empty Space. Have the time and space in your schedule where you get to create with absolutely no interruptions – no cell phone, no computer, no books, no people – just you and an empty piece of paper (OK – pens are allowed).
** Dream BIG. If you are working for yourself and you have no ceiling, you might as well be reaching for the stars.
Here’s another post on the subject:
What are some of your secrets? Please share.
