The Art & Science Of Conscious Success
The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.
We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!
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Check out the answer to the question to the question of why are you so expensive from the Chris Barrow blog.
“I actually don’t believe that we are expensive – I believe that our prices are accurate and reflect the level of experience and excellence that we deliver.”
I also believe that once we create our own unique markets for what we provide and sell, the questions on price come up less and less.
Is this your perfect client?
I have had perfect clients like this. I have also had them simply disappear on me completely. The first time it happened, it made absolutely no sense to me. They were happy with my service. They were getting results. They never gave me any suggestion as to how I can serve them better.
Now this is my perfect client:
Who is your perfect client now?
One of the most important aspects of marketing is tracking. How do you know what campaigns work and what don’t? How do you know that what you are spending on marketing (time & money) is bringing you the returns you need?
Marketing without tracking is like playing darts blindfolded.
Tracking is not an afterthought. It is an essential part of your marketing that is implemented in the planning stages of the effort. Knowing the ROI of your marketing will allow you to better budget your money, your energy and your time.
Here’s a Pay Per Click Example of ROI:
PRODUCT SALES (in a month)
Number of site visitors from PPC = 1000
Number of site visitors from PPC who bought something = 20
Conversion rate = 2%
Average sale total for each purchaser = $40
Revenue per click = $40 x 2% = $0.80
Average profit total for each purchaser = $10
Gross Profit per click = $10 x 2% = $0.20
Your gross profit per click is 20 cents. If you are paying $1.20 per click, you are losing $1 for every new customer. Is that worth it for your business? Once again, knowing and tracking the activities of your customers can get you the answer. If 10% of your new customers wind up buying something from you again within a year and spend an average of $50. Is it worth it then?
SERVICES
Number of site visitors from PPC = 1000
Number of site visitors from PPC who became clients = 8
Conversion rate = .08%
Average Revenue from each client = $2000
Earnings per click = $2000 x .08% = $1.60
Here are just some of the questions every business needs to have ready answers to:
These are just a few of the questions. What are your experiences with tracking?
What if your branding was rebranded? What if you thought less about branding and more about how to create a bond between your product/service and your ideal customer?
This is what Brad Williamson has to say about it:
“A movement that involves accumulating sales via strategies that are less-dependant upon brands, and more dependant on the creation of emotion-filled relationships between products and consumers. Such a relationship can be developed when a product’s nuts and bolts are valued for their true quality, and its personality (brand) is emotionally appealing.”
I love my Tivo. I don’t leave home without my Garmin Nuvi. I’ve even named my car (Philip). That’s the kind of bonding we all want for our products/services.
We want to enjoy our life. We want to enjoy the things we do. We want to enjoy our experiences. So do our customers.
Our customers want to enjoy our products and services. Our customers want to enjoy the experience of acquiring our products and services. Our customers want to enjoy and have fun with what they buy from us and tell their friends about it.
Customer Experience Top 7
1. Treat your customers with respect
2. Be nice
3. Find out what your clients don’t like about what you do & make it better
4. Make sure that everyone in your company is an expert in their field
5. Allow your customers to do what they want done easily
6. Create experiences that are fun and innovative
7. Make it easy for your customers to give you feedback
Customer Experience Nightmares
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