WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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Authentic Trust

October 30 by Leave a Comment

TrustHow quickly do you trust?
How quickly do you trust someone who is selling to you?

The only way for you to gain the trust of your clients/customers is to have them experience that you care more about them then the $ they are giving you.

Check out Seth Godin’s brilliant post on the matter.

7 Steps to Customer Trust

  1. Wholeheartedly believe in your product or service
  2. Be authentic in your marketing and in all your interactions with your customers
  3. Be curious about your customer’s experience
  4. Create a business culture of integrity
  5. Over deliver
  6. Love your clients
  7. Trust Yourself
Filed Under: Customer Experience, Marketing

The Good Kind of Gossip

October 26 by Leave a Comment

Russian Gossip

Are people talking about what you do or what you have created?

  • Are your customers telling their friends, “Oh my God!! You’ve gotta hire this … He is amazing!”
  • Are bloggers writing glowing posts about your products?
  • Are strangers to your business saying things like “Have you seen…?”

If not, the problem is not your marketing — it’s your products or services.

Filed Under: Customer Experience, Marketing

Realizing Potential

October 3 by Leave a Comment

Potential Customers are people/organizations that are interested in buying your products or services

Customers are people who have purchased your products or services

Marketing is the art that helps your business generate Potential Customers

Sales is the art of converting Potential Customer to Customers

Are you generating enough Potential Customers for your Business? (Marketing)
Are you converting enough of them to Customers? (Sales)

This post was inspired by Chris Barrow

Filed Under: Business, Marketing

Tracking is Marketing

October 3 by Leave a Comment

One of the most important aspects of marketing is tracking. How do you know what campaigns work and what don’t? How do you know that what you are spending on marketing (time & money) is bringing you the returns you need?

Marketing without tracking is like playing darts blindfolded.

Tracking is not an afterthought. It is an essential part of your marketing that is implemented in the planning stages of the effort. Knowing the ROI of your marketing will allow you to better budget your money, your energy and your time.

Here’s a Pay Per Click Example of ROI:

PRODUCT SALES (in a month)
Number of site visitors from PPC = 1000
Number of site visitors from PPC who bought something = 20
Conversion rate = 2%
Average sale total for each purchaser = $40
Revenue per click = $40 x 2% = $0.80
Average profit total for each purchaser = $10
Gross Profit per click = $10 x 2% = $0.20

Your gross profit per click is 20 cents. If you are paying $1.20 per click, you are losing $1 for every new customer. Is that worth it for your business? Once again, knowing and tracking the activities of your customers can get you the answer. If 10% of your new customers wind up buying something from you again within a year and spend an average of $50. Is it worth it then?

SERVICES
Number of site visitors from PPC = 1000
Number of site visitors from PPC who became clients = 8
Conversion rate = .08%
Average Revenue from each client = $2000
Earnings per click = $2000 x .08% = $1.60

Here are just some of the questions every business needs to have ready answers to:

  • Where do your customers come from?
  • What are your customer retention rates?
  • How much are they spending on the average?
  • Why do you lose clients?
  • What marketing gets you the best return on your investment?

These are just a few of the questions. What are your experiences with tracking?

Filed Under: Business, Customer Experience, Marketing

Bonding Experience

October 2 by Leave a Comment

What if your branding was rebranded? What if you thought less about branding and more about how to create a bond between your product/service and your ideal customer?

This is what Brad Williamson has to say about it:

“A movement that involves accumulating sales via strategies that are less-dependant upon brands, and more dependant on the creation of emotion-filled relationships between products and consumers. Such a relationship can be developed when a product’s nuts and bolts are valued for their true quality, and its personality (brand) is emotionally appealing.”

I love my Tivo. I don’t leave home without my Garmin Nuvi. I’ve even named my car (Philip). That’s the kind of bonding we all want for our products/services.

Filed Under: Customer Experience, Marketing

Piss People Off

September 28 by Leave a Comment

This technology from HP pisses me off. Does that mean that it won’t be successful?

This automatic slimming feature is going to be a huge hit despite the fact it may turn off some of the people. Personally, I like photographs that reflect the reality of each moment captured. I don’t want to look like I’ve lost 15 pounds unless I’ve really lost 15 pounds. I’m simply not their ideal customer.

Are there others out there that don’t share this opinion of mine?

Don’t be afraid to alienate or piss people off. If they are not part of your audience, pissing them off may mean that you’re doing something right.
Filed Under: Business, Marketing, Success
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