WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


To subscribe to the podcast & leave a review, click the button below:

 

We will be performing a system maintenance and database upgrade on Saturday, May 28th 12 midnight to 4am PST.

Earn More, Serve More, and Work Less. Here’s how…

More Less stockphoto

What if you could find a way to double, or even triple the number of dollars coming into your business without working more hours?  And, what if, with that increased revenue you could also exponentially increase the impact and results you’re able to deliver for every single client that worked with you?

It’s possible.  And that’s the topic of today’s blog post.

I find in talking with many small business owners, one of the biggest challenges they face is making enough money to make their business sustainable.

Far too often I see them undercharging and under-earning.

So how do you change this so you can start creating more income, and a steady flow of clients… all while working the same hours or less?

Read More

A Fun Game You Can Use To Break Through Your Income Ceiling

Fish flying

I want to talk to you about your income ceiling today.

It’s a big topic for most business owners I talk to.

Your income ceiling is often based on the most amount of money you’ve ever made in your business.

For example, let’s say the most you’ve ever earned in one month is $3,500. That means that your current monthly income ceiling is $3,500 a month.

You have never had the experience of earning more, so in reality, you don’t know what it takes to get to a bigger amount, and you don’t know how it will feel once you do.

Here’s fun way to create incremental shifts, and break through your ceiling…

I recommend that you create a game out of raising your income ceiling.

Here’s how that might look:

Perhaps you earning $3,500 this month. So you can strive for $3,600 next month. And $5,000 six months from now.

Can you imagine creating an intention of earning just a little more each month than the previous month and keeping that going for a while?

I’ll give you an example of this in my life.

In my twenties, I conducted a personal 1-year experiment of going to the gym and working out every day. I started all my workouts on the stationary bike with the intention of burning off more calories than the day before.

And I did that every single day for a year.

Sometimes I did it by going faster and sometimes I just had to bike longer to beat my performance from the previous day. And it almost never felt difficult or impossible because I was gradually increasing my performance.

And at the end of the year, I was doing some remarkable things on the bike – I could go on for hours and at a pretty fast pace.

But because I was raising my fitness ceiling slowly, with intentionality and most importantly with consistency, I was able to achieve so much more than I would have thought possible.

So I would love for you to take on this gradual approach to raising your income ceiling so that it won’t feel impossible each month and yet over a whole year, you can greatly improve your financial situation.

Share in the comments below and let me know – what is one thing you can do to take a more gradual approach to break through your income ceiling?

 

Are you too good at enrolling clients?

I was talking to a holistic health coach last week at a party. She told me that she loves my Master of Enrollment methodology and that because of it, she had tremendous success with enrolling clients during her consultations.

I’ve gotta tell you, I was really excited for her.

But my excitement was short-lived.

Read More

What Do You Do When Someone Asks You For A Discount?

What do you do when someone asks for a discount?When was the last time you asked for a discount?

Last week I lead a 4-day Big Shift Retreat with 70 of my most amazing clients. These are the business owners who decided to step up in a big way to invest in themselves and their businesses. A few of them literally did not have the money to join my program. Yet they said ‘yes’ and did whatever it took to come up with the investment.

…not one person asked for a discount.

 

I want to break down why no one ever asks me for a discount and what I recommend you do when someone does.

The first thing you do happens way before a potential client asks you if you would be willing to discount your services.

It actually starts with you not asking for discounts yourself when you are paying for stuff.

I used to be a master haggler. In fact, friends would take me shopping with them because I could always get a discount. I loved the process of paying less than what people were asking for in a product or service. I was playing a zero sum game. When I got the discount, I was literally taking $ out of someone else’s pocket and putting it into mine. And I loved it.

As I became more committed to living a conscious life, it became harder and harder for me to ask for discounts. And then, one day, I consciously decided that haggling was no
longer going to be part of my life.

My new path was to only buy and hire people that I thought were a great investment at the price level they set. I am a free man and I have the power of choice. And I will decide if it’s a YES for me. I will respect the people and companies which I am investing in.

And with this new respect I found for service-providers and artisan product makers, a magical thing happened – I began to respect myself more as a service provider and the value I provide.

I began to stand in the power of my prices – knowing that I feel good about the exchange of services for money and knowing that it is simply an even exchange of energy between two consenting parties.

I began to see that the ‘discount mindset’ is one of scarcity, fear and contraction. It discounts the value you place on things.  And it discounts the talents of the people and products you are investing into.

When you believe in the value of what you are getting, it is your belief that sets in motion your access to that value.

So when someone asked me for a discount, I tell them that I believe in the service I provide. I believe in the results they will get from working with me. And I invite them to invest in themselves in a way that honors them and honors me.

One time, someone told me that another coach they spoke to offered them a discount and asked me to match it. And I said, “Whose service would you trust more – one that gives you a discount because you asked or one that knows its value and will stand firm on their prices? Who would you like to stand in your corner?”

Who do you think got that client?

So next time you want to ask for a discount – think again.

And the next time, someone asks you for a discount – stand firm and resist the urge, knowing that you are not helping anyone in discounting your value and the value of their investment.

I’d love to hear your thoughts on this here.

Warmly,
~Bill