The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!

To subscribe to the podcast & leave a review, click the button below:


We will be performing a system maintenance and database upgrade on Saturday, May 28th 12 midnight to 4am PST.

What’s the Biggest Reason People Do NOT Buy From You? | Ep. 108

If you’re a heart-based entrepreneur, there’s a good chance you’re making a critical mistake that’s undermining your business. Luckily, it’s easy to fix.

Today, I’ll give you two questions all heart-based entrepreneurs need to ask themselves.

Your answers can instantly reveal the real reason people may be reluctant to pay you for what you’re offering.

In the process, you’ll also discover the one thing that universally motivates people to buy.

Subscribe to the show

(Click here for non-iTunes feed)

Here’s What to Expect in This Episode

  • The biggest reason people may not be buying from you
  • Why do heart-based entrepreneurs avoid selling?
  • Why the power of desire drives everything
  • What are the 2 big mistakes heart-based entrepreneurs typically make?
  • The secret formula for succeeding in business AND making the world a better place

This episode is brought to you by Master of EnrollmentGet a free copy of my book – YES: Conversations that Sell and learn my #1 strategy for talking to potential clients so they practically enroll themselves into working with you. Get your copy here

If you like what you hear, here’s how you can leave a 5-Star Review. 

Let me help you make it happen.

Put your name and email below for a free report on the one skill that can double or even triple your income and learn:

  • How to enroll 8 out of 10 clients with your 1:1 consultations without selling your soul
  • The key to doubling your clients and your income in 30 days
  • Weekly business tips and resources you can only get on my email list


  1. JCarlos says:

    Great content as always.
    Would you say that if the service provided is consider by most a commodity ( personal training) , that the reason for buying would be different?
    If not how would you present benefits vs desires?

  2. Very inspirational again. I love to learn, learn, learn… Thank you

Speak Your Mind