I was riding in an elevator to my office building and struck up a conversation with someone in an office one floor down from me. She was really enjoying her morning coffee, and I noticed that her coffee cup was from Awaken Café, right across the street from our building. I was surprised because there is a delightful coffee shop less than 10 feet from our elevator- Bittersweet Café, and it’s right in our building. It’s well designed, cozy and has seemingly good coffee (though I don’t drink coffee), and it’s less expensive.
I got curious, and asked her why she doesn’t get her coffee from Bittersweet in our own building. She said that their coffee is not that great, and they should stick to what they do best – hot chocolate (THAT – I do drink and it is wonderful).
This is a waste of opportunity for Bittersweet. If they would have simply bothered to ask their clientele a few questions like:[Continue Reading…]