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The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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Dare To Think Different

November 18 by Leave a Comment

I was listening to one of my favorite podcasts, Radio Lab from NPR. With this show, I am often inspired by stories of people who are pushing the envelope and are doing things previously thought impossible.

This particular episode was about the Wright Brothers and their first airplane flight. Because of their work, we can now take vacations in far-away places. We can overnight packages to one another. We are no longer limited by distance.

Here’s the thing, their miraculous flight was not inevitable. It didn’t have to be that way. Yet, here were two brothers who dared to think differently. They dared to dream that not only can we fly, but we can also have flight control. This one simple notion that perhaps the clue to getting an airplane to fly is in our ability to control that flight thrust them into the forefront of aviation. And the rest is history.

How does this apply to you?

Everyone in your market is thinking a certain way. There are certain assumptions that everyone is making about how to help your target market.

What are those assumptions and how can you turn those assumptions upside down to be different?

Instead of being a weight loss coach, can you be the I Empower Big and Beautiful women to be OK with their bodies the way they are.

Instead of being a Relationship Expert who helps couples stay together, can you be I Liberate Women of Relationship Shackles that bind them.

Instead of a business consultant who helps businesses grow, can you be a business expert that inspires business owners to think small and profitable.

Before the Wright Brothers, the popular thinking was: “If God had wanted us to fly, he would have given us wings.”

After them, people began to think: “If we can do that… If a human being can do that, what can’t we do?”

Before you, what was the thinking in your business marketplace and what will the thinking be after you leave your mark?

Be bold…
Think Outside the Box… In fact, live as if the box doesn’t even exist.

Warmly,
~Bill

Filed Under: Uncategorized

Why Networking Is A Waste of Time…

October 4 by Leave a Comment

I rarely see networking work really well.

It’s true, the majority of business owners I speak to either network sporadically (“pitch and run”) or they spend a lot of time networking…  and …

<< drumroll >>

They rarely get many clients through their networking efforts.

I see you investing your time and effort into networking that doesn’t result in new clients and worse yet, it results in you losing faith that networking can work for you.

Networking doesn’t work unless you follow certain basic principles of enrollment. 

  1. Go to networking events regularly with organizations that have repeat visitors and a community
  2. Then concentrate on creating relationships
  3. Have a compelling “elevator pitch” that leaves the people in your tribe (your target audience) wanting more
  4. Have a unique business card with a call to action on it (see below)
  5. Follow up and schedule a “get to know you” session with potential clients


Is your business card getting tossed within 24 hours?

A business card specifically created for networking can be an incredible tool to build your credibility, help you stand out and also build an audience of people who are actually looking for the results your service offers.

Here’s how to take a plain, boring business card and turn it into a client generating machine.

Front of the Card ideas

  1. Put a picture on the front of your card that showcases your personality.  This is so people you meet remember you better.
  2. Write on the front of the business card:  “I gave you this card because I enjoyed meeting you.  I’d love to see you again, so look for me.”  This line along with the picture will cement you in their memory and it also invites them to seek you out at the next event.
  3. Include a phone # or an email address (one or the other).  You want to encourage people to use the mode of communication that you respond faster to.


Back of the Card ideas

  1. You want to include a “call to action”, so that when the person you gave the card to goes home and looks at your card again, they actually do something with the card instead of just filing it somewhere or throwing it out.
  2. I recommend that you include a link to a web page offering a high quality free gift like an ebook or audio from you.
  3. Nothing else should be placed on the back of the card, other than the URL where they should go for that action, and a short description of the benefits.

Here’s an example of the Back of a Business Card (using me as an example)

If you are coach, healer or small business owner who really wants to make a difference with your service and you are wasting your time doing free consultations and are not getting any clients out of it…

My free video training series will help you have your prospects say yes to investing in your service without you doing any selling.

http://www.masterofenrollment.com/videoseries.html

Here are the benefits of having a card like this:

  • You get to stand out in a sea of networkers
  • You are inviting people who have met you once to come seek you out
  • You are developing relationships quicker
  • You are establishing yourself as an expert
  • You get to build your list when people you meet opt-in to your call to action.  And only the people who want what you have will opt-in and get on your email list.
  • You get to finally make networking work for you


Now, let’s get more advanced

I shared some basic networking principles up above, now here’s a more advanced strategy.

These days, I never network to attract clients. (Although networking for clients is a perfectly good approach.)

I network to create relationships with strategic alliance partners.

A great partner is someone that you trust and have a fantastic working relationship with.
Where we can work together on a long-term basis and mutually support both of our businesses.

And with a great partner, you can double the size of the audience you can reach.

So when you’re at a networking event, keep your eyes open for the people who are “centers of influence” and who can tap into an audience you’d like to connect with.
And get things rolling by thinking about how you can help them! (Be creative!)

Let the unveiling begin

Next week, I will unveil my free video training that I used in the business card example above.

So if you want to know more of my advanced secrets on how to easily enroll new clients, you’re going to love what I have prepared for you.

Stay tuned, my friend.  Stay tuned…

Warmly,
~Bill

Filed Under: Business, Marketing, Uncategorized

Conquer a Daunting Project In 30 Minutes Or Less

September 21 by 14 Comments

Do you have a project or task in front of you that seems daunting,- and it makes you feel overwhelmed just thinking about it?
(Such as creating a new website, starting a newsletter, writing your first ebook, planning a speaking engagement, etc.)

Here’s my favorite method for turning a “scary project” into a manageable project.

Its very simple: take out a blank piece of paper, and take 20-30 minutes to break the project down into manageable steps.
You can either do this as a list of steps or as a mindmap.

After you do this, your project transforms from being murky and intimidating to doable and just a list of clear steps.
(By the way, this is an extremely effective method, so don’t be deceived by the simplicity of it.)

Ill give you an example.

Lets say you want to start an email newsletter.
I just did 20 minutes of brainstorming, and here are some of the basic steps that would be needed.

– Sign up for an email list management software, such as Aweber or Constant Contact.
– Determine the focus of your newsletter
– Decide on your target audience (the tribe you want to communicate to)
– Develop a schedule for how often you want to send it out
– Choose a name for your newsletter (optional)
– Decide on HTML or text
– Create your first 3 newsletter topics

Now when you review this list, doesn’t it seem like each one of these tasks is really doable?
And each task could be done in an hour or less, don’t you think?
Which means that you could get the whole project of creating an email newsletter done in one day, or definitely in one week.

So what daunting projects have you been putting off lately?
(specifically ones that could help you grow your business and attract clients)

Pick a high priority project, and give my process a try!

Which project are you “breaking down”? Does your project suddenly seem a lot more manageable?
Please leave me a note below, I’d love to hear from you.

Warmly,
Bill

Filed Under: Articles, Business, Success

Not just a job – Reflections of a Business Coach

August 16 by Leave a Comment

I don’t want a job.  I have never wanted a job, and I’ve never had one.  In the past, I have often found myself feeling like what I am doing is a job (not recently thankfully) and that my boss is not so nice to me.

I have been a traveler on the journey of transforming my business from a job into the deepest reflection of my internal desires for years.

In simplest terms, my desire for my business is to do what I love, in a way that’s congruent with my deepest values, and with people I love working with.  It’s a pretty simple concept, yet the realization of that dream of mine has been my practice for years now.

I’m grateful that in recent times, I have been able to do exactly what I want.  I have been creating exactly the kind of programs and products that I am excited about and ones that create a huge impact.

I have been able to liberate my time to do only the things I love – writing, coaching,  delivering tele-trainings and designing my business. All of this to maximize my ability to be of service and offer my gifts to the people I am meant to serve.

I have been able to work ONLY with clients that I love and who totally resonate with my teachings and my coaching style AND I have had the privilege of partnering of some of the best minds and hearts in the business space.

Underneath all of this, it’s not just a walk in the park. I’m expanding my comfort zone and often that’s very uncomfortable.  But I know that everything I long for is just outside my comfort zone.  And to tell you the truth, it is even more uncomfortable to me to know that I am wasting my gifts.  So I always give it my all even if it’s difficult.

The place I have had struggle in my business is with my schedule.  I am now extremely productive.  I can get more done quicker than almost anyone I know (my business partner, Patrick, is amazing at that, too).  And at the same time, my desire to give, be of service AND be available has meant that my schedule is constantly filled-up.

So I am continuing to work on refining my way of being in my business that allows me to give fully without the demand on my schedule increasing.  This is the part of my personal growth that my business is moving me towards.

Why am I sharing all of this?

#1 – I want you to be inspired to play bigger and ALLOW your business to help you create the kind of life you truly want.
I want you to know that you can make the kind of money you want to earn.
And make the kind of impact you crave for.
You can feel great and expansive in your business.
And create the kind of schedule and lifestyle you want to create.
And I want you to know that you need to set a strong INTENTION for this to happen, and have a commitment to intentional action.  That’s the only reason I have been successful.  I am not more talented than you.  I am not more of a natural at what I do than you.  So I know that if I can do it, you can, too.

#2 – My life and my business are far from perfect.  I may seem like I’ve got it all together.  I don’t.  I have a lot of things together and figured out.  On the other hand, I still struggle in certain areas of my business and my life.  But I know that because of my commitment to my own breakthroughs that I will have the big shifts that will allow me to continue to create life and business I truly want.

So I want to invite you to commit at that same level (that’s 100%) in areas that you are currently struggling or simply tolerating in your business and in your life.

I recently learned from a mentor that struggle is effort with negative energy (resistance). If you can remove the negative energy, then effort can be enjoyable.

Enjoy!

Filed Under: Business, Coaching, Marketing

Announcing the Client Mastery Blueprint Winner

July 2 by Leave a Comment

Thank you to everyone who submitted their entry in the scholarship contest.

This was an incredibly difficult decision, because there were many worthy entries that took my breath away with their passionate self-exploration, courage, and deep spirit of service to others.

In the end, I allowed my intuition to guide me to who brings the greatest need, a strong potential for positively impacting the world and who is absolutely ready to take a leap in their business NOW.
And, it turns out that there are TWO people who I felt were deserving of receiving this scholarship.

Id like you to meet the amazing winners of our Client Mastery Blueprint scholarship contest.

And the winners are…
Stephani and Michael!

You can learn more about each of them at their websites.
Stephani’s site: http://www.nourishingjourney.com
Michael’s site: http://www.lifebalanceclub.com/

For everyone who entered the contest, I fully trust that the passion and commitment that you expressed in your entries will be a strong message to the universe to bring you the support that you need. And I believe that we will find a way to work together, some how, some way.

And now, please leave a comment below congratulating both Stephani and Michael…

Filed Under: Business, Getting Clients, Social Responsibility

Win a FULL scholarship to my upcoming program!

June 29 by 3 Comments

Im proud to announce a contest where one business owner will receive a FULL scholarship to my upcoming Client Mastery Blueprint program.

(In case you haven’t read up on what Client Mastery Blueprint is all about, you can do so here: http://www.ClientMasteryBlueprint.com/earlybird)

Why am I giving away a full place, when there are a very limited number of places in this program and this program will sell out (last time it sold out a week early)?

I was completely touched and inspired by the actions and messages I received from Monica, our scholarship winner from the last Client Mastery Blueprint group, so I know how much participation in this program can be a catalyst in your life.

So Ive decided to set aside a place for someone who is having a challenging time with their business, but has the burning desire and passion to succeed.

All of the coaching, step-by-step strategies, tools, and resources in this program are designed to help you make a big leap forward in your business. I know if you invest your time, energy and resources into this program! and you commit to IMPLEMENTING, and not just learning!. this program will give you the incredible support you need to GROW!

Here’s What To Do

1. Post your entry in the comments section below, answering these 4 questions:

I. What specific results do you want for your business in 12 months?
II. What are the 2-3 biggest challenges stopping you from getting the results you want?
III. What are at least 3 benefits Client Master Blueprint will bring to your business and your life?
IV. Why is it that you should be chosen?

(NOTE: Be sure to put include your email address when you are filling out the comment form, so that we can
contact you).

2. You can post your entry as text or as a YouTube video. We know that some people are better at writing, some are better at live speaking. Just be sure to include a blog comment with your YouTube link.3. I’ll review all entries and select the person that communicates the clearest vision and most compelling motivation for making a big step forward in their business.

3. I’ll review all entries and select the person that communicates the clearest vision and most compelling motivation for making a big step forward in their business.

4. Timing: post your entry in the comment section down below by midnight, Thursday July 1st.

I’ll select the winner and let him or her know by Friday, July 2nd – hopefully you’ll be the one!

One More Important Thought

This scholarship is intended for a business owner who really needs it – and will do the work to get maximum benefit from this program.

So if you are in a financial situation where you can afford the tuition, please invest in yourself and reserve your spot. This program is going to be FAR more valuable than the investment to participate. To register: http://www.ClientMasteryBlueprint.com/earlybird

What You Win

You win a FULL scholarship for the Client Mastery Blueprint gold level membership (this program is worth $10,278).

If you win, be prepared to follow through and be an active and fully committed participant in the Client Mastery Blueprint program.

This is an amazing opportunity to reap all of the benefits of a 6-month business growth program and receive hands-on coaching, step-by-step training filled with practical how-to guidance so you can attract all of the clients that you want while doing what you love. I’m teaching my own system for attracting and retaining clients so you’re going to get exactly what you need to make a big jump forward and generate more revenue for your business.

If you haven’t read up on what Client Mastery Blueprint is all about, you can do so here:

http://www.ClientMasteryBlueprint.com/earlybird

What this all boils down to: you’ll be learning the same strategies, and action steps I’ve used to create a business in which I brought on 4 other coaches to help me serve all of the prospects and clients I attract. This is a gift that I can’t wait to share with you.

Good luck!
Bill

P.S. Go ahead and do your entry now – even if yours doesn’t win, I’ll honor your intention and commitment with a special gift.

So no matter what happens, you win!

Filed Under: Business, Coaching, Getting Clients
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