WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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We will be performing a system maintenance and database upgrade on Saturday, May 28th 12 midnight to 4am PST.

Accidental Entrepreneur

Not every entrepreneur gets into business for the same reasons. Some want to make a lot of $. Some see an opportunity and go for it. Some generate tons of ideas and want to see one (or more) come alive. And a growing number of entrepreneurs come to it accidentally.

Habitual Entrepreneurs: They start out with a goal is to own a business. They often care less what the business does, as long as it’s a successful company. They have strong business goals. They may own many companies in their career. They are proud to call themselves entrepreneurs.

Accidental Entrepreneurs: They are not satisfied with the corporate culture. They are passionate about a particular belief and have a very strong worldview. They often start out doing something they enjoy with no initial ambition to start a company. Accidental entrepreneurs often describe taking the leap of being self-employed as taking the power back after not being satisfied working for someone else because they had to follow someone else’s culture and rules. They love that in creating their own business they got to be in full control of it and their lives as well. They are proud to define themselves by their passions, causes and beliefs. The ranks of accidental entrepreneur are growing.

Which entrepreneur are you?

Stop whacha doin’

Stop Sign

Is what I am doing right now really important?

Ask yourself this question a few times per day and stop doing what’s not important.

This post is inspired by Seth Godin.

Realizing Potential

Potential Customers are people/organizations that are interested in buying your products or services

Customers are people who have purchased your products or services

Marketing is the art that helps your business generate Potential Customers

Sales is the art of converting Potential Customer to Customers

Are you generating enough Potential Customers for your Business? (Marketing)
Are you converting enough of them to Customers? (Sales)

This post was inspired by Chris Barrow

Tracking is Marketing

One of the most important aspects of marketing is tracking. How do you know what campaigns work and what don’t? How do you know that what you are spending on marketing (time & money) is bringing you the returns you need?

Marketing without tracking is like playing darts blindfolded.

Tracking is not an afterthought. It is an essential part of your marketing that is implemented in the planning stages of the effort. Knowing the ROI of your marketing will allow you to better budget your money, your energy and your time.

Here’s a Pay Per Click Example of ROI:

PRODUCT SALES (in a month)
Number of site visitors from PPC = 1000
Number of site visitors from PPC who bought something = 20
Conversion rate = 2%
Average sale total for each purchaser = $40
Revenue per click = $40 x 2% = $0.80
Average profit total for each purchaser = $10
Gross Profit per click = $10 x 2% = $0.20

Your gross profit per click is 20 cents. If you are paying $1.20 per click, you are losing $1 for every new customer. Is that worth it for your business? Once again, knowing and tracking the activities of your customers can get you the answer. If 10% of your new customers wind up buying something from you again within a year and spend an average of $50. Is it worth it then?

SERVICES
Number of site visitors from PPC = 1000
Number of site visitors from PPC who became clients = 8
Conversion rate = .08%
Average Revenue from each client = $2000
Earnings per click = $2000 x .08% = $1.60

Here are just some of the questions every business needs to have ready answers to:

  • Where do your customers come from?
  • What are your customer retention rates?
  • How much are they spending on the average?
  • Why do you lose clients?
  • What marketing gets you the best return on your investment?

These are just a few of the questions. What are your experiences with tracking?

Bonding Experience

What if your branding was rebranded? What if you thought less about branding and more about how to create a bond between your product/service and your ideal customer?

This is what Brad Williamson has to say about it:

“A movement that involves accumulating sales via strategies that are less-dependant upon brands, and more dependant on the creation of emotion-filled relationships between products and consumers. Such a relationship can be developed when a product’s nuts and bolts are valued for their true quality, and its personality (brand) is emotionally appealing.”

I love my Tivo. I don’t leave home without my Garmin Nuvi. I’ve even named my car (Philip). That’s the kind of bonding we all want for our products/services.

Nightmares to Dreams

We want to enjoy our life. We want to enjoy the things we do. We want to enjoy our experiences. So do our customers.

Our customers want to enjoy our products and services. Our customers want to enjoy the experience of acquiring our products and services. Our customers want to enjoy and have fun with what they buy from us and tell their friends about it.

What can we do increase this enjoyment for our customers?
What little improvement can we implement today that will allow our customers to enjoy their experience with our business?

Customer Experience Top 7
1. Treat your customers with respect
2. Be nice
3. Find out what your clients don’t like about what you do & make it better
4. Make sure that everyone in your company is an expert in their field
5. Allow your customers to do what they want done easily
6. Create experiences that are fun and innovative
7. Make it easy for your customers to give you feedback

Customer Experience Nightmares

  • To find anything at Ikea while walking around their showroom maze
  • To cancel AOL’s service
  • To find the right and inexpensive service with a cable company
What are your clients’ nightmares in your industry?
How can you turn their nightmares into dream experiences?
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