WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


To subscribe to the podcast & leave a review, click the button below:

 

We will be performing a system maintenance and database upgrade on Saturday, May 28th 12 midnight to 4am PST.

A favorite mindset technique for you

May 17 by Leave a Comment

I love working with empowering mindsets that help people take big leaps in their business (and in their personal growth).

I want to share with you one of my favorite mindsets. (Or you can think of it as a mindset shift).

This is about how to make a commitment to something in your business.
Let’s say you want to launch a new program, or go out and get 5 new clients.

How do you do this?

You make a DECISION.

Wow. That word just oozes power.

I’ve read that the word “decide” comes from the Latin word decision, which means “to cut off”.

Truly making the commitment is basically deciding to cut off any other possibility. There is no back door.

Take a look at a place in your business where you’re struggling. Have you made a real decision to having it resolved? Are you really committed enough to do what it takes?

If you haven’t, you have basically made an unconscious decision to continue to struggle.

So if you’re struggling to take a big step forward in your business, it means you’re wavering or uncommitted about something important.

There may be an opportunity for you to make a decision to make a powerful commitment to something and to not look back. Or to decide to release a belief about yourself that is holding you back and that feels good to let go.

This feels edgy to me, but I’ve made a decision to speak my truth and to share it.

Filed Under: Business, Success, Zone of Genius

Can You Guess My #1 Marketing Strategy in Business Coaching?

May 10 by Leave a Comment

You probably already know that I have a passion for sharing my most effective business-building strategies with you. But there’s one thing I’ve never taught until now.

It’s my #1 marketing strategy, which can help you consistently attract clients and radically increase the amount of impact and community you create in your business.

Can you guess what it is?

OK, the answer is… it’s building a sizeable list of potential clients that you can consistently communicate with and offer your content and services to.

Because having a list is the easiest way for you to reach your tribe, build relationships and credibility, and attract new clients.

I’d like to tell you a story…

When I first started out 9 years ago as a coach, I had no one on my email newsletter list. It was a struggle to go out and get clients. And every month, it felt like I was starting over again, I had no marketing momentum built up in my business.

A marketing mentor gave me a good piece of advice, “Why don’t you start a newsletter?”

So I did.

I decided to start a simple newsletter, and I tried everything I could to add people to my list. Gradually, my list grew from zero to 2,000 people.
Amazingly, something magical happened when my newsletter list got past the 2,000 people mark.

On a regular basis, people would email me asking about my services, asking for a consultation – and then hiring me!

This was completely unsolicited! These were people who subscribed to my newsletter and enjoyed the free content I was sharing. I was on cloud 9.

Can you imagine this? Every time you send out an email, it generates excitement and new business with your audience.

Once I had grown my list to 2,000 people, I set an intention to double it. But things went much better than I had planned.

In the past 2 years, I’ve been able to grow my list from 2,000 to 18,000 amazing people that I’m totally psyched to be in communication with!

The opportunities that a list this size have created for me are huge:

  • Last year I filled 4 group coaching programs, coaching 570 people to greater heights in their businesses!
  • I used to be excited to get 50 people on a teleseminar – now 1,000 to 2,000 people sign up for telecalls to receive my training content.

Why am I sharing my story with you? Because I know the power that list building has to transform your business (like it did with mine), and I want you to benefit from it too.

My intention is to double the size of my list again in the next 12 months to 36,000 people.
Would you like to join me on this journey?

Filed Under: Business, Getting Clients, Marketing

5 Critical Mistakes That May Be Stopping You From Growing Your List

May 2 by Leave a Comment

Are you focusing on list building in your business? (By list building, I mean creating an email list of people in your niche who are interested in the type of work you do.)

If not, then you’re missing out the most powerful marketing strategy I know for attracting potential clients… and you may be limiting your business and probably not making the kind of impact on the world you want to be making.

In fact, I would maintain that there is NOTHING more important to your long term business success than building a list, being of service to them, and enrolling them as long-term, happy clients when the timing is right for them.

Are you ready for a major mindset shift or breakthrough related to your list building?

I think it’s important to look at what’s getting in the way of your list building efforts.
So I’m going to share some of my thoughts right here in this email on how to overcome your biggest obstacles to list building.

5 Critical Mistakes That May Be Stopping You From Growing Your List

MISTAKE #1: You’re misunderstanding the purpose of your website

Most people spend a huge amount time working on the wrong part of their website. I hear people spending hours working on the “About Us” page, etc.

Here’s the thing: most people who visit your website aren’t going to make a purchase during their first visit.

In fact, did you know that 99% of the people who visit your website never come back again?
I want you to take away with you this critical concept: the number one goal of your website is to add people to your list.

Here’s why: if someone visits your site this week, but they are not yet ready to hire you that day, chances are you’ll never see them again.

Would you like to stay connected with the people who visit your website and build a long-term relationship with them?

If so, when you add web visitors to your list, you can offer your services and share your free resources with them – over and over again.

MISTAKE #2: You don’t have an “irresistible” free gift on your website

Just offering your newsletter on your website is not irresistible. Very few people who visit your website are there to get a newsletter.

What people visiting your website want is an immediately solution to their problem.

So when you offer them a free gift on your website (like a valuable ebook), that helps them solve an urgent problem, you’ll have a much better chance of receiving their name and email address. And your newsletter is a valuable bonus that complements the free gift.

Just make sure you include at least 3 “irresistibility factors” to make your free gift irresistible!

MISTAKE #3: You’re not collaborating with strategic alliance partners

I’ve used diverse strategies over the years to build my list, and I’ve found that working with partners can be one of the best methods.

The key is to find partners who reach the same audience that you want to reach, and approach them about creating a mutually beneficial collaboration, one where you can each promote each other to your respective lists.

When you’re starting out, and you don’t have a big list yourself, your partners will naturally be people with smaller lists. This is a great way to start. And when your list starts to take off, partners with larger lists will be a natural next step.

MISTAKE #4: You’re using Social Media the wrong way

Social Media is so new (and constantly changing) that most business owners aren’t sure how to use Facebook, Twitter, and YouTube in a way that grows your business.

Does it feel like Social Media is a bright shiny object that sucks up a lot of your time?

Let me tell you one of my secrets.

The #1 way to use Social Media most effectively is to bring people from your target audience over to your newsletter list.

MISTAKE #5: Not incorporating List Building into *everything* you do in your business

One of my business mantras is “always be list building”.

Are you building your list every time you’re networking? When you’re giving a speaking engagement or teleseminar? When you hand someone your business card or send out an email?

If not, you’re missing out on numerous opportunities to build your list.
By maximizing your existing opportunities, you could easily add 1,000 people or more to your list each year.

I cannot stress enough how important list building is and how much potential it has to grow your business. Whenever you would like a new client – you can offer an initial consultation or program to your list – it’s that simple.

Filed Under: Business, Getting Clients

What I did last weekend…

March 8 by Leave a Comment

I want to tell you a little story of what I did last weekend.

I was in Los Angeles at a spiritually-based personal growth workshop called Living from Truth. I guess you could call me a workshop junkie. I love the process of continuing to discover who I really am at a deeper level. I also find it really useful to get away from my regular routine to allow myself to truly see my habitual patterning and my thought process. And I definitely relish spending time with others who are seeking similar breakthroughs as I do.

I was there at the workshop with my sweetie, Gia (love doing this work together with her). On the last day of the workshop during one exercise, she told me that the thing she really loves about me is my confidence and fearlessness. She said that I do things I have never done before all the time without letting anything stop me.

That was incredible to hear and I still have such warm feelings over that.

But heres the reality: I am scared s**tless all the time.

I do things that will move my business forward. I move ahead on my path despite the fear. I am often afraid, resistant and really uncomfortable moving into that place of total unknown. But guess what: I do it anyway. I do not let fear stop me. I allow myself to be in that place of total discomfort.

Yes, I often don’t feel confident in my abilities (despite appearances!).
Yes, I want to abandon ship. Yes, I doubt myself along the way.
But no, I don’t quit despite it all. And I definitely do my best to not get in my own way.

So I ask you: What are you avoiding that if you did today would move your business forward or your life in the right direction?

Take a moment to really ask yourself this question. You know the answer. You know you do.

And now go do it. Do it despite the fear. Do it because you have doubts that you can.

Because when you think that you cant then you simply must.

I’d love to hear from you. Leave a comment below and let me know what you are avoiding and what you are going to do about it.

Remember, your business doesnt grow unless you grow (another little nudge – wink wink)

Filed Under: Business, Zone of Genius

Why Networking Is A Waste of Time…

October 4 by Leave a Comment

I rarely see networking work really well.

It’s true, the majority of business owners I speak to either network sporadically (“pitch and run”) or they spend a lot of time networking…  and …

<< drumroll >>

They rarely get many clients through their networking efforts.

I see you investing your time and effort into networking that doesn’t result in new clients and worse yet, it results in you losing faith that networking can work for you.

Networking doesn’t work unless you follow certain basic principles of enrollment. 

  1. Go to networking events regularly with organizations that have repeat visitors and a community
  2. Then concentrate on creating relationships
  3. Have a compelling “elevator pitch” that leaves the people in your tribe (your target audience) wanting more
  4. Have a unique business card with a call to action on it (see below)
  5. Follow up and schedule a “get to know you” session with potential clients


Is your business card getting tossed within 24 hours?

A business card specifically created for networking can be an incredible tool to build your credibility, help you stand out and also build an audience of people who are actually looking for the results your service offers.

Here’s how to take a plain, boring business card and turn it into a client generating machine.

Front of the Card ideas

  1. Put a picture on the front of your card that showcases your personality.  This is so people you meet remember you better.
  2. Write on the front of the business card:  “I gave you this card because I enjoyed meeting you.  I’d love to see you again, so look for me.”  This line along with the picture will cement you in their memory and it also invites them to seek you out at the next event.
  3. Include a phone # or an email address (one or the other).  You want to encourage people to use the mode of communication that you respond faster to.


Back of the Card ideas

  1. You want to include a “call to action”, so that when the person you gave the card to goes home and looks at your card again, they actually do something with the card instead of just filing it somewhere or throwing it out.
  2. I recommend that you include a link to a web page offering a high quality free gift like an ebook or audio from you.
  3. Nothing else should be placed on the back of the card, other than the URL where they should go for that action, and a short description of the benefits.

Here’s an example of the Back of a Business Card (using me as an example)

If you are coach, healer or small business owner who really wants to make a difference with your service and you are wasting your time doing free consultations and are not getting any clients out of it…

My free video training series will help you have your prospects say yes to investing in your service without you doing any selling.

http://www.masterofenrollment.com/videoseries.html

Here are the benefits of having a card like this:

  • You get to stand out in a sea of networkers
  • You are inviting people who have met you once to come seek you out
  • You are developing relationships quicker
  • You are establishing yourself as an expert
  • You get to build your list when people you meet opt-in to your call to action.  And only the people who want what you have will opt-in and get on your email list.
  • You get to finally make networking work for you


Now, let’s get more advanced

I shared some basic networking principles up above, now here’s a more advanced strategy.

These days, I never network to attract clients. (Although networking for clients is a perfectly good approach.)

I network to create relationships with strategic alliance partners.

A great partner is someone that you trust and have a fantastic working relationship with.
Where we can work together on a long-term basis and mutually support both of our businesses.

And with a great partner, you can double the size of the audience you can reach.

So when you’re at a networking event, keep your eyes open for the people who are “centers of influence” and who can tap into an audience you’d like to connect with.
And get things rolling by thinking about how you can help them! (Be creative!)

Let the unveiling begin

Next week, I will unveil my free video training that I used in the business card example above.

So if you want to know more of my advanced secrets on how to easily enroll new clients, you’re going to love what I have prepared for you.

Stay tuned, my friend.  Stay tuned…

Warmly,
~Bill

Filed Under: Business, Marketing, Uncategorized

Conquer a Daunting Project In 30 Minutes Or Less

September 21 by 14 Comments

Do you have a project or task in front of you that seems daunting,- and it makes you feel overwhelmed just thinking about it?
(Such as creating a new website, starting a newsletter, writing your first ebook, planning a speaking engagement, etc.)

Here’s my favorite method for turning a “scary project” into a manageable project.

Its very simple: take out a blank piece of paper, and take 20-30 minutes to break the project down into manageable steps.
You can either do this as a list of steps or as a mindmap.

After you do this, your project transforms from being murky and intimidating to doable and just a list of clear steps.
(By the way, this is an extremely effective method, so don’t be deceived by the simplicity of it.)

Ill give you an example.

Lets say you want to start an email newsletter.
I just did 20 minutes of brainstorming, and here are some of the basic steps that would be needed.

– Sign up for an email list management software, such as Aweber or Constant Contact.
– Determine the focus of your newsletter
– Decide on your target audience (the tribe you want to communicate to)
– Develop a schedule for how often you want to send it out
– Choose a name for your newsletter (optional)
– Decide on HTML or text
– Create your first 3 newsletter topics

Now when you review this list, doesn’t it seem like each one of these tasks is really doable?
And each task could be done in an hour or less, don’t you think?
Which means that you could get the whole project of creating an email newsletter done in one day, or definitely in one week.

So what daunting projects have you been putting off lately?
(specifically ones that could help you grow your business and attract clients)

Pick a high priority project, and give my process a try!

Which project are you “breaking down”? Does your project suddenly seem a lot more manageable?
Please leave me a note below, I’d love to hear from you.

Warmly,
Bill

Filed Under: Articles, Business, Success
« Previous Page
Next Page »