WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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Become A Master Of Enrollment

March 19 by 4 Comments

That was an exciting call on becoming a master of enrollment last night!
The outpouring of emails has been amazing, and I loved the passionate questions on the Q&A after the call.

Id love for this to be a place where you can share with me and with others what youve learned!

If you missed the free call, it’s not too late! You can get it here.

Take a minute and share your thoughts on one of these 2 things:

(1) Share a learning, insight, or action you’re going to take, based on last nights call
(2) Explain your biggest challenge when it comes to enrolling new clients, whether one-on-one, in a teleseminar, or speaking to groups. I want to make sure I’ve covered every question and every aspect of this in my new program.

Leave me your comment below, and thank you for your help!

Filed Under: Business, Coaching

It’s Time To Fire Your Inner Perfectionist

March 4 by 1 Comment

Imperfect action

I’ve got a wish.

I wish I could erase a word from your vocabulary. That word is perfection.

I know I am being dramatic here and it’s not really the word I want to erase, but I do want to erase the baggage that comes along with it.

When were attached to perfection:

  • We spend a lot of time learning, and not much time implementing
  • We procrastinate and procrastinate
  • We spend too much time making it just right (and its still not perfect anyway!)

Heres the thing – whatever you’re doing will never be “perfect” until you try it out in real life with real people.

So heres my favorite motto: Imperfect action is better than no action.

Taking lots of imperfect action is what gets us new clients and new business.

I want to share a success story to inspire you to imperfect action.

Last month I was teaching the art of mastering enrolling conversations on a coaching call.  I gave a participant a basic script for what to say in a sales conversation.

Instead of waiting months to get the script perfect and after almost “wimping out in the last moment,” she leapt into imperfect action right away and used the script with a prospective client. She stayed open and relied on her curiosity to get connected to her prospect. And by the end of the conversation, it was her prospect who asked if she had any packages she could offer her!

YES, this imperfect conversation turned into her client committing to working with her for the next 5 months. This imperfect action not only resulted in a long-term client, it also renewed her confidence in her business and her ability to enroll other prospects into her business.

Here are a few lessons for enrolling new clients and overcoming your desire for perfection:

Imperfect Action Is Better Than No Action: Stop waiting for the perfect time, the perfect idea or the perfect package. Use what you have and “just do it”. You can always improve on what you have later but by if you don’t put it out there in the first place you’ll never make anything happen

“Perfection” Is Not A One Time Event – Its A Process of Trial and Error: Try something out (such as a sales conversation script), learn from every time you use it, and make an improvement every time.

Be Honest: Honesty is always the best policy. During enrolling conversations don’t fret about following the right steps or losing the prospect. Be in your element, show genuine interest in your prospect and trust your instincts. When you are honest and passionate about who you are and what you do the rest will fall into place

Celebrate All Victories: By trying to be perfect all the time, we forget the small things we accomplish. Instead of just focusing on the things she forgot to do, I asked my client to celebrate the fact that her client ASKED for her services. What a great success!

ARE YOU READY? LET ME KNOW BELOW IN THE COMMENTS
If you’re a perfectionist and my ode to imperfect action inspired you, I’d like to ask you to share an imperfect action you’re willing to take in the next 7 days in the comments below.

Filed Under: Business, Coaching, Creativity, Getting Clients, Success, Time Management

“The Ultimate Time Mastery Technique”

January 26 by Leave a Comment

What would you do if you could:
– eliminate the distractions and interruptions that are stealing your time and energy?
– say NO to low-priority tasks you shouldnt be doing?

Heres the SINGLE most powerful technique Ive discovered for getting started with reducing the time wasters in your business (which could be stealing anywhere from 50% to 80% of your time!).

DOWNLOAD The Ultimate Time Mastery Technique (PDF)

Are you ready to take the challenge, and use this for 3 days?
(If not, perhaps this could be what is keeping the time wasters in your day.)

I guarantee if you use this resource (instructions are inside) for 3 days, the way you think about time in your business will be transformed.

Its transformed my business and that of many of my clients.

And when you are ready to transform the way you’re using your time, join us at the The Big Shift Experience. Were going to show you how you can use all of the time you can be saving to:

=> work with clients you love
=> develop higher value products and program
=> partner with a whole new group of big-vision positive-thinking business owners
=> create a business model that works for you
=> double your income goal! (if you were on my 5 Big Shifts teleseminar, you know what I’m talking about)

Click here to learn more about The Big Shift Experience

Let me know your questions, insights – and your results (!!) in the comments below.

Filed Under: Business, Coaching, Getting Clients, Time Management

Make the “Big Income Shift” in Your Business in 2010

January 14 by Leave a Comment

(Let me know if you think this “Big Income Shift” is totally on target – or way off base – in the comments below!)

This shift is going to help you get unstuck from your current income level and breaking through invisible ceilings to significantly increasing your revenue.

A big mistake many of you are making is you’re either not setting your income intention at all for 2010, or you’re not setting it high enough.

Were going to solve this problem with the Big Income Shift.
Its very simple, and were going to do it together right now.

(1) Start by writing down your income goal for 2010.
Get out a pen and write it down somewhere where you can see it. If you havent planned your income goal for 2010, then take a moment to choose a number that feels right to you now.

In fact, if you’re at this point in the year and you don’t already have a clear income goal formed for 2010, then committing to an intention is already a shift for you.

I have a question for you. Most business owners approach the new year with a plan to try to maintain the same income they had the year before. Or the set a goal that is slightly higher.

Heres the problem – if you set a goal thats the same or slightly higher than last year, you’re not going to expand your business!

If you want to have a big shift in your income, you have to set a bigger goal for 2010!

(2) OK, do you have your income goal? Now what I want you to do is double it.
So if your income goal is $50,000, then cross out $50,000 and write down $100,000.
If your goal is $100,000, make it $200,000.
If your goal is $200,000, make it $400,000.

How does it feel to expand your income goal so much? Do you feel some excitement? Do you feel some fear too? If you’re feeling some fear, thats good, it means you’re pushing out of a comfort zone. If you’re totally comfortable with your current goal, its too low.

Would you be able to do this level of income? Could you save money toward a house? Could you radically reduce any debts?

Now this idea of doubling your income right now might seem like a fantasy.
But by trying on this new level of income thinking, youll be able to break through any limiting beliefs or old ways of thinking that held you back in 2009.

I want to give you an example of one of my clients.
We did this exercise, and at first he was a little shell-shocked by the idea of doing this big income shift. But in just one session, we were able to map out how he could change his services and his business model to give his clients a lot more value, and how he could serve a lot more people too. He also started thinking about high-level partnerships he had never thought of before. All of these possibilities for expanding his business opened up in one conversation. And it all happened by making this one shift in his mind.

So the Big Income shift is the first step is to significantly increase your income goal in 2010. Because when you do, youll start to attract the people, the ideas, and the resources to make it happen. Can you imagine if all of us on this call made a huge shift to our income goal right now, and we worked together to help each other achieve it? We would all be able to chart a course for doing business in a bigger way, and be bold about helping a lot more people.

When you begin to make this big income shift, your confidence grows, your income begins to grow and accelerate. And yes, it feels great.

Now if you want to turn your Big Income Shift into reality, join us for The Big Shift Experience LIVE event in San Francisco!

Filed Under: Business, Coaching, Getting Clients, Success

What’s Your Promise?

November 25 by Leave a Comment

I get a ton of questions from people who ask me how to choose a good niche.

I’m going to tell you exactly what to do to get it figured out for good.

It all boils down to one very simple thing.

What’s your promise?

Everything you do in your business is about making and keeping promises to your customers.

Seriously, think about it.
Tylenol promises to reduce fevers and help your headache go away.
Your TV promises to project moving images for your entertainment.
Your manicurist promises to help your hands look more beautiful.
What are you promising with your service?

A confused customer always says no

Are prospective clients confused by what you do?

Here’s a tip: think about the service or product that you provide as a promise.

Instead of thinking of yourself as a massage therapist, what if you thought of yourself as “helping women get totally relaxed in an hour” expert, then you can totally devote yourself to delivering on that promise.

Instead of thinking of yourself as a life coach, what if you thought of yourself as a “find a career that fulfills you” expert then you can do what it takes to you have all the tools in place to help people with just that problem.

When you can promise what your ideal clients want, and consistently keep that promise you will have more business than you can handle.

Are you a generalist?

It’s often said that generalists tend to be less successful then experts in a service based business. Simply put, people want to work with experts or specialists.

I’ve run into this challenge myself, because I have the tendency to be a generalist. Here’s my own experience: the more I became an expert in helping you get more clients in less time, the more money I started making.

Because, figuring out your niche (and your promise) is such a common challenge, I’m going to be launching a unique program in a few weeks that will give you powerful tools for CLAIMING a niche that you can be an expert in. I’ll send details soon.

I promise you’re going to love it!

———————————————————————————————————————–
IMPORTANT UPDATE!

I have since launched the Coaching Niche Telesummit taking place December
15-18. If you are a coach and this post spoke to you, then you definitely
need to attend. Go to http://www.coachingnichetelesummit.com for more details.

This event features coaches who are leaders in 6 in-demand coaching niches.
Each hour long telecall will feature a different area of specialization and
will show you key strategies for you to take your business down a path of
growth and success.

Sign up at http://www.coachingnichetelesummit.com to see our full list of
experts. You’ll get completely free access to the Coaching Niche Telesummit
as well as a complete schedule of telecalls.

Plus, we’ll send you the recordings after the event has concluded.

See you there!

Filed Under: Business, Customer Experience, Getting Clients, Marketing

The “5 Whys” Method

November 2 by 1 Comment

Oftentimes, when a prospective client isnt sure whether to hire you, its because you havent zeroed in on the REAL problem or challenge that the prospective client would be willing to invest into solving.

So I recommend the “5 Whys” method, which gained acclaim as a powerful approach used at Toyota in Japan during its growth in the 1970s.
This method will help you (and your client) get to the heart of their problem, which forms the basis for working together.

Heres how it works: typically during an initial consultation, you’re listening for the problem or challenge a client would like help with.
Instead of stopping at the superficial level, keep going deeper by asking “why?” (what caused the problem?) 5 times.

Heres an example. Lets suppose you’re a life coach talking with a potential client.

Q: Hello, what motivated you to see me today?

Potential Client: I want to stop smoking.

Q: Why do you want to stop smoking, why today?

A: Well, I’m concerned about my health.

Q: True, its smoking impacts your health, but why today, what made you decide to take action about health today?

A: Well, I was playing with my kids, and I got winded, because I have so much tar in my lungs.

Q: Well yes, not very good, what about that bothers you?

You keep going, and you find that the potential client is concerned about how they are showing up as a role model to their kids.
They are concerned about whether they are an adequate paren’t.

THIS is likely the area where they would find value in working with you.

In sum: The 5 Whys approach is an easy and often-effective tool getting to the root of a clients problem
Because it is so simple, it can be applied quickly to most any problem.
BTW, this also works for you to know why it is you really want something in your life or in your business.

Click here to download an explanation of The 5 Ways Method
Give it a try, and let me know what you think in the comments below.

Filed Under: Business, Getting Clients, Marketing
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