WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


To subscribe to the podcast & leave a review, click the button below:

 

We will be performing a system maintenance and database upgrade on Saturday, May 28th 12 midnight to 4am PST.

Make the “Big Income Shift” in Your Business in 2010

January 14 by Leave a Comment

(Let me know if you think this “Big Income Shift” is totally on target – or way off base – in the comments below!)

This shift is going to help you get unstuck from your current income level and breaking through invisible ceilings to significantly increasing your revenue.

A big mistake many of you are making is you’re either not setting your income intention at all for 2010, or you’re not setting it high enough.

Were going to solve this problem with the Big Income Shift.
Its very simple, and were going to do it together right now.

(1) Start by writing down your income goal for 2010.
Get out a pen and write it down somewhere where you can see it. If you havent planned your income goal for 2010, then take a moment to choose a number that feels right to you now.

In fact, if you’re at this point in the year and you don’t already have a clear income goal formed for 2010, then committing to an intention is already a shift for you.

I have a question for you. Most business owners approach the new year with a plan to try to maintain the same income they had the year before. Or the set a goal that is slightly higher.

Heres the problem – if you set a goal thats the same or slightly higher than last year, you’re not going to expand your business!

If you want to have a big shift in your income, you have to set a bigger goal for 2010!

(2) OK, do you have your income goal? Now what I want you to do is double it.
So if your income goal is $50,000, then cross out $50,000 and write down $100,000.
If your goal is $100,000, make it $200,000.
If your goal is $200,000, make it $400,000.

How does it feel to expand your income goal so much? Do you feel some excitement? Do you feel some fear too? If you’re feeling some fear, thats good, it means you’re pushing out of a comfort zone. If you’re totally comfortable with your current goal, its too low.

Would you be able to do this level of income? Could you save money toward a house? Could you radically reduce any debts?

Now this idea of doubling your income right now might seem like a fantasy.
But by trying on this new level of income thinking, youll be able to break through any limiting beliefs or old ways of thinking that held you back in 2009.

I want to give you an example of one of my clients.
We did this exercise, and at first he was a little shell-shocked by the idea of doing this big income shift. But in just one session, we were able to map out how he could change his services and his business model to give his clients a lot more value, and how he could serve a lot more people too. He also started thinking about high-level partnerships he had never thought of before. All of these possibilities for expanding his business opened up in one conversation. And it all happened by making this one shift in his mind.

So the Big Income shift is the first step is to significantly increase your income goal in 2010. Because when you do, youll start to attract the people, the ideas, and the resources to make it happen. Can you imagine if all of us on this call made a huge shift to our income goal right now, and we worked together to help each other achieve it? We would all be able to chart a course for doing business in a bigger way, and be bold about helping a lot more people.

When you begin to make this big income shift, your confidence grows, your income begins to grow and accelerate. And yes, it feels great.

Now if you want to turn your Big Income Shift into reality, join us for The Big Shift Experience LIVE event in San Francisco!

Filed Under: Business, Coaching, Getting Clients, Success

What’s Your Promise?

November 25 by Leave a Comment

I get a ton of questions from people who ask me how to choose a good niche.

I’m going to tell you exactly what to do to get it figured out for good.

It all boils down to one very simple thing.

What’s your promise?

Everything you do in your business is about making and keeping promises to your customers.

Seriously, think about it.
Tylenol promises to reduce fevers and help your headache go away.
Your TV promises to project moving images for your entertainment.
Your manicurist promises to help your hands look more beautiful.
What are you promising with your service?

A confused customer always says no

Are prospective clients confused by what you do?

Here’s a tip: think about the service or product that you provide as a promise.

Instead of thinking of yourself as a massage therapist, what if you thought of yourself as “helping women get totally relaxed in an hour” expert, then you can totally devote yourself to delivering on that promise.

Instead of thinking of yourself as a life coach, what if you thought of yourself as a “find a career that fulfills you” expert then you can do what it takes to you have all the tools in place to help people with just that problem.

When you can promise what your ideal clients want, and consistently keep that promise you will have more business than you can handle.

Are you a generalist?

It’s often said that generalists tend to be less successful then experts in a service based business. Simply put, people want to work with experts or specialists.

I’ve run into this challenge myself, because I have the tendency to be a generalist. Here’s my own experience: the more I became an expert in helping you get more clients in less time, the more money I started making.

Because, figuring out your niche (and your promise) is such a common challenge, I’m going to be launching a unique program in a few weeks that will give you powerful tools for CLAIMING a niche that you can be an expert in. I’ll send details soon.

I promise you’re going to love it!

———————————————————————————————————————–
IMPORTANT UPDATE!

I have since launched the Coaching Niche Telesummit taking place December
15-18. If you are a coach and this post spoke to you, then you definitely
need to attend. Go to http://www.coachingnichetelesummit.com for more details.

This event features coaches who are leaders in 6 in-demand coaching niches.
Each hour long telecall will feature a different area of specialization and
will show you key strategies for you to take your business down a path of
growth and success.

Sign up at http://www.coachingnichetelesummit.com to see our full list of
experts. You’ll get completely free access to the Coaching Niche Telesummit
as well as a complete schedule of telecalls.

Plus, we’ll send you the recordings after the event has concluded.

See you there!

Filed Under: Business, Customer Experience, Getting Clients, Marketing

The “5 Whys” Method

November 2 by 1 Comment

Oftentimes, when a prospective client isnt sure whether to hire you, its because you havent zeroed in on the REAL problem or challenge that the prospective client would be willing to invest into solving.

So I recommend the “5 Whys” method, which gained acclaim as a powerful approach used at Toyota in Japan during its growth in the 1970s.
This method will help you (and your client) get to the heart of their problem, which forms the basis for working together.

Heres how it works: typically during an initial consultation, you’re listening for the problem or challenge a client would like help with.
Instead of stopping at the superficial level, keep going deeper by asking “why?” (what caused the problem?) 5 times.

Heres an example. Lets suppose you’re a life coach talking with a potential client.

Q: Hello, what motivated you to see me today?

Potential Client: I want to stop smoking.

Q: Why do you want to stop smoking, why today?

A: Well, I’m concerned about my health.

Q: True, its smoking impacts your health, but why today, what made you decide to take action about health today?

A: Well, I was playing with my kids, and I got winded, because I have so much tar in my lungs.

Q: Well yes, not very good, what about that bothers you?

You keep going, and you find that the potential client is concerned about how they are showing up as a role model to their kids.
They are concerned about whether they are an adequate paren’t.

THIS is likely the area where they would find value in working with you.

In sum: The 5 Whys approach is an easy and often-effective tool getting to the root of a clients problem
Because it is so simple, it can be applied quickly to most any problem.
BTW, this also works for you to know why it is you really want something in your life or in your business.

Click here to download an explanation of The 5 Ways Method
Give it a try, and let me know what you think in the comments below.

Filed Under: Business, Getting Clients, Marketing
« Previous Page