Not every entrepreneur gets into business for the same reasons. Some want to make a lot of $. Some see an opportunity and go for it. Some generate tons of ideas and want to see one (or more) come alive. And a growing number of entrepreneurs come … Read More
Stop whacha doin’
Is what I am doing right now really important? Ask yourself this question a few times per day and stop doing what's not important. This post is inspired by Seth Godin. … Read More
Realizing Potential
Potential Customers are people/organizations that are interested in buying your products or services Customers are people who have purchased your products or services Marketing is the art that helps your business generate Potential Customers Sales … Read More
Tracking is Marketing
One of the most important aspects of marketing is tracking. How do you know what campaigns work and what don't? How do you know that what you are spending on marketing (time & money) is bringing you the returns you need? Marketing without tracking … Read More
Bonding Experience
What if your branding was rebranded? What if you thought less about branding and more about how to create a bond between your product/service and your ideal customer? This is what Brad Williamson has to say about it: "A movement that involves … Read More
Nightmares to Dreams
We want to enjoy our life. We want to enjoy the things we do. We want to enjoy our experiences. So do our customers. Our customers want to enjoy our products and services. Our customers want to enjoy the experience of acquiring our products and … Read More