The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!

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4 Critical Things To Change If You’re Working On Your Business Way Too Much

To do - everything Shutterstock

I hear it all too often from business owners:

“I am SO overwhelmed by everything I need to do in my business!”

I have to say, I totally get it.

You’re serving clients, marketing your business, and you want to have a life. You cross one thing off the list and two more pop up in its place. No wonder you feel drained! And I know you don’t want that.

I have a little insight that will have a big impact:

“You CAN’T have it all.” (Even though I often hear people proclaim the opposite).

The key is to be mindful about WHAT do you really want to devote your life force and your attention to.

In my experience, people get overwhelmed because they’re trying to pack too much “stuff” into their lives that ultimately isn’t that important.

Here are 4 powerful things I’ve done that have helped me shift from feeling overworked and unfocused into a life of meaning and fulfillment and more spaciousness.

I know you have a lot on your plate, so let’s get to it!

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Top 4 Ways to Stay in Business Long Enough to Succeed

Don't Quit-K100

It took me more than 4 years and running through all my savings before I could earn enough from my business to afford to live a good and simple life.

That’s a long time to be earning less than I need.

I could have quit.  

I could have hedged my bets and not given my business my all.

But, I’m glad I stuck it out.  Because I can honestly say that I owe my current success to those amazing and difficult first 4 years.

And I’ve noticed that there’s a mindset difference between the people who quit and those who stick it out and make it through the tough times.

From what I’ve seen since talking to small business owners, most businesses fail for 2 simple reasons:

  • The business owners quit
  • The business owners sabotage their success and thus quit by default

So, what can you do to not only stay in the game but also play full out in this game we call business?

Today I’d like to share that with you.

1. Know the minimum amount you need to earn in order for you to be satisfied.

This is not a number that will make you ecstatic. This is the minimal amount of money you need to live a simple and satisfying life.

If you don’t know what that amount is, take a couple of hours to create a little budget of what you really need to live on to be satisfied.

(Hint: the less you need the more satisfied you’ll be)

2. Set clear expectations for your journey towards success

You started your business because you wanted to help people.

You also wanted to be your own boss and be in control of your destiny.  You didn’t think this would be easy, but you certainly didn’t know it was going to be this difficult.

When the difficulty level of our endeavor is higher than we expected, we tend to want to throw in the towel.

So here’s the real deal:

Growing your business is going to be challenging.  All of your gremlins and monkey-mind thoughts will come out to play.  You are going to want to quit at times (I certainly have).

But it’s your relationship to those challenges that determines your ability to stay in the game.

So how do you relate to your “challenges?”

Remember, having some obstacles in your way is not a “sign from the universe” to quit.  It just means you may need to try a different path to get to the outcome you want.

Every challenge is an opportunity to learn and grow.  And, one of the biggest mindset shifts you can make is to align with a learning/growth mindset vs. a goal-first mindset.

The more you can adopt a learning/growth mindset, the easier your journey is going to become.

I am not knocking “goal setting.” But what if instead of you getting down on yourself for not meeting your goal, you asked yourself the question “What 1-2 things do I need to adjust?”

If you did that every single time something didn’t meet your expectations, do you think you would eventually hit whatever target you set?

3.  Everything takes longer than you think

Businesses are like remodel projects – they take twice as long as projected and we have to invest double the money into it.

It seems to be our nature to overestimate what we can accomplish in a year, and we tend to underestimate what we can accomplish in 10.

So set your expectations straight and don’t expect to be an overnight sensation – they don’t exist.

And remember – right where you are is just fine.

4. Stop focusing on the things that won’t really get you to where you want to go

We all want to get masterful at our craft.  After all, sharing our gifts with the world is what we started our businesses for in the first place.

But for most people, putting more and more time to perfect our service delivery is NOT going to be what helps you get to the next level of impact and of earnings.

It’s putting the time and effort into improving your marketing and your sales/enrollment skills. That’s what is key to get you from here to there.

How much of your time during the week are you truly devoting to client-generating activities?

Are the activities you are involved with going to DIRECTLY lead you to getting clients?

If the answers are NO, you’ve got some ‘splaining to do.  Yes, it would be good for you to talk to your boss – YOU – and redirect your energies into activities that will actually bring you the revenue you are looking for.


I know you want to rock your business.  I know you want to make a difference.  I know you have what it takes to make this happen.

And in order for you to reach that awesome potential of yours, you have to stay in the game long enough to succeed.

I hope this post will help you to do that.

Comment time!  

It would mean the world to me if you would leave a comment on how this article impacted you and which of my 4 points resonated with you most.

3 Tips to Bust Through Writer’s Block and Create Magnetic Headlines That Rock

How to Cure Writer's Block

It’s a writer’s and business owner’s worst fear.

You’ve just written an awesome piece of content. You know this is it!  People are going to love what you wrote.

Now, just one last step. You’re searching for the perfect words to create the headline that will draw readers in like bees to honey.

Yet instead, you’re stuck with the dreaded blank screen.

That blinking cursor of doom is flittering at you – like an impatient tapping finger on the table….words… must…come…out.

But nothing’s happening.

Recently, I talked about 5 simple ways to get more people to read your emails.  It broke down different strategies to use in order to create a perfect headline.

But what if you feel stuck with generating your headline?

This article shows you how to get unstuck when you’re having writer’s block, so you can create that perfect, magnetic headline.

By the way, when I’m talking about a HEADLINE, I mean the title of an email, teleseminar, speaking engagement, or a book you send to your list.

It’s the first piece of text that people see to attract them to what you’re offering. So it matters a lot!

Are you ready? Below are three strategies you can use to overcome even the most perilous case of writer’s block.

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5 Simple Ways to Get More People to Read Your Emails

Get More People to Read Your Email

Imagine this: you’ve just spent hours and hours laboring over the perfect newsletter. You know THIS is going to be the one everyone reads and shares. But then disaster strikes. NOBODY READS YOUR EMAIL. That all too familiar and unpleasant sinking feeling is happening in the pit of your stomach. You can feel yourself about to crumble – how could this happen…again!?  You spent so much time working to make it perfect. Except you forgot one thing… You didn’t focus on the subject line. So, what’s the secret sauce that has people hungry read your content?  It’s simple:

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4 Magic & Foolproof Ways To Find out EXACTLY What Your Clients Want (And Are Willing To Pay For)

Istock for blogWhat would it be like if every time you created a new offering, your clients immediately said “yes, that’s something I want to pay for”?

Imagine that when you create a new event, information product, coaching package, training program, book, webinar, etc – you immediately had high demand.

In this article, I want to show you the first essential step you need to take:

Find out the #1 thing your client wants!

I’ll give you an example from my world. After I created my best-selling program Master of Enrollment, I simply asked my clients what they wanted next. (I’ll show you exactly how to ask in a minute). I found out they wanted to learn how to do teleseminars with the same results that I’d been getting, so I created a new program called Teleseminar Enrollment System. That led to a $250,000 launch in the first two months!

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Do you know the missing link?

I want to take you back in time 7 years…(cue time machine)

I was going through a rough stretch when I was working too
much and I was feeling anxious about getting it all done.
On top of it, I was nervous about being able to make enough
money for me to live on.I felt desperate and living my life
in fear.

So when it got really tough, what did I do?

I worked harder.  I pushed.  I tried.  I was putting in even
longer hours….

because that’s what it takes to create success.  Right?

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