What do the crisis in Syria and a dying giraffe have in common?
Sometimes you come across a story that at first glance simply doesn’t compute, but then as you dig a little deeper, not only does it make sense, but it teaches you a great deal about yourself and how the world really operates.
I am going to share two stories with you, which will probably trigger you, but please stick with me anyway, OK?
One story I’m about to share got MAJOR press attention, the other didn’t. Inside each of these stories is a major lesson in marketing.
Story # 1- A sweet giraffe Mario had one issue – he was born with the wrong set of genes. European law has very strict rules for what is defined as inbreeding, and Mario clearly fell inside those boundaries. Since his genetic pool was already represented at the Copenhagen zoo where Mario lived, the zoo had two choices – either neuter this 18-month old giraffe, or put Mario to death! The zoo-keeper decided to end Mario’s life, in spite of other European zoos offering to take him.