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The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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3 Tips to Bust Through Writer’s Block and Create Magnetic Headlines That Rock

How to Cure Writer's Block

It’s a writer’s and business owner’s worst fear.

You’ve just written an awesome piece of content. You know this is it!  People are going to love what you wrote.

Now, just one last step. You’re searching for the perfect words to create the headline that will draw readers in like bees to honey.

Yet instead, you’re stuck with the dreaded blank screen.

That blinking cursor of doom is flittering at you – like an impatient tapping finger on the table….words… must…come…out.

But nothing’s happening.

Recently, I talked about 5 simple ways to get more people to read your emails.  It broke down different strategies to use in order to create a perfect headline.

But what if you feel stuck with generating your headline?

This article shows you how to get unstuck when you’re having writer’s block, so you can create that perfect, magnetic headline.

By the way, when I’m talking about a HEADLINE, I mean the title of an email, teleseminar, speaking engagement, or a book you send to your list.

It’s the first piece of text that people see to attract them to what you’re offering. So it matters a lot!

Are you ready? Below are three strategies you can use to overcome even the most perilous case of writer’s block.

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5 Simple Ways to Get More People to Read Your Emails

Get More People to Read Your Email

Imagine this: you’ve just spent hours and hours laboring over the perfect newsletter. You know THIS is going to be the one everyone reads and shares. But then disaster strikes. NOBODY READS YOUR EMAIL. That all too familiar and unpleasant sinking feeling is happening in the pit of your stomach. You can feel yourself about to crumble – how could this happen…again!?  You spent so much time working to make it perfect. Except you forgot one thing… You didn’t focus on the subject line. So, what’s the secret sauce that has people hungry read your content?  It’s simple:

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Why putting yourself first is key to business success

shutterstock_158235314You have probably read countless posts from me (unless you are new in my world) on getting clients, creating success and cultivating an entrepreneurial mindset.

This message is a little different.

Every year, I create a yearly theme that helps me focus the power of intention in one area of my life.  As a result, a tremendous amount of growth, deepening and breakthroughs manifest themselves around that theme.

This year’s theme – LOVING MYSELF.

It has not been an easy one for me.  It’s feels like I am going up and down with it like a roller coaster.  I know this is often how it goes when we commit to something important.  And it doesn’t make it any easier.  (Does this remind you of your own journey to business success?)

Here’s my biggest realization:

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What’s the invisible divide between success and failure?

I’ve noticed an invisible divide between those that are creating success and those that aren’t.

It’s not because some people have some opportunities and others don’t…

It’s not because some were born smart and others weren’t…

It isn’t because some had wealthy families and others didn’t…

This divide can be summed up in one way…

In today’s short video, I’m going to share exactly what this invisible divide is, and how you can create your success.

When you’re done, reply and let me know your thoughts – what’s your biggest insight?

To your success,

~Bill

4 Magic & Foolproof Ways To Find out EXACTLY What Your Clients Want (And Are Willing To Pay For)

Istock for blogWhat would it be like if every time you created a new offering, your clients immediately said “yes, that’s something I want to pay for”?

Imagine that when you create a new event, information product, coaching package, training program, book, webinar, etc – you immediately had high demand.

In this article, I want to show you the first essential step you need to take:

Find out the #1 thing your client wants!

I’ll give you an example from my world. After I created my best-selling program Master of Enrollment, I simply asked my clients what they wanted next. (I’ll show you exactly how to ask in a minute). I found out they wanted to learn how to do teleseminars with the same results that I’d been getting, so I created a new program called Teleseminar Enrollment System. That led to a $250,000 launch in the first two months!

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What to do when someone gives you advice (and it doesn’t feel right)

Blog Post 6.4.13

We are constantly bombarded with messages that tell us what to do, how to be and even how to think.  It started in childhood with our parents and now continues through friends, culture at large, marketing and even through various experts on various subjects (yes, including me).

And as important as information, advice and viewpoints are from the outside world, the most important point of view is YOURS.

Any opinion and every teaching point can only illuminate part of your path.  The rest is your job.

Only you know what you truly love.
Only you hear messages from your higher self.
Only you

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