WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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5 Simple Ways to Get More People to Read Your Emails

Get More People to Read Your Email

Imagine this: you’ve just spent hours and hours laboring over the perfect newsletter. You know THIS is going to be the one everyone reads and shares. But then disaster strikes. NOBODY READS YOUR EMAIL. That all too familiar and unpleasant sinking feeling is happening in the pit of your stomach. You can feel yourself about to crumble – how could this happen…again!?  You spent so much time working to make it perfect. Except you forgot one thing… You didn’t focus on the subject line. So, what’s the secret sauce that has people hungry read your content?  It’s simple:

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Why putting yourself first is key to business success

shutterstock_158235314You have probably read countless posts from me (unless you are new in my world) on getting clients, creating success and cultivating an entrepreneurial mindset.

This message is a little different.

Every year, I create a yearly theme that helps me focus the power of intention in one area of my life.  As a result, a tremendous amount of growth, deepening and breakthroughs manifest themselves around that theme.

This year’s theme – LOVING MYSELF.

It has not been an easy one for me.  It’s feels like I am going up and down with it like a roller coaster.  I know this is often how it goes when we commit to something important.  And it doesn’t make it any easier.  (Does this remind you of your own journey to business success?)

Here’s my biggest realization:

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What’s the invisible divide between success and failure?

I’ve noticed an invisible divide between those that are creating success and those that aren’t.

It’s not because some people have some opportunities and others don’t…

It’s not because some were born smart and others weren’t…

It isn’t because some had wealthy families and others didn’t…

This divide can be summed up in one way…

In today’s short video, I’m going to share exactly what this invisible divide is, and how you can create your success.

When you’re done, reply and let me know your thoughts – what’s your biggest insight?

To your success,

~Bill

4 Magic & Foolproof Ways To Find out EXACTLY What Your Clients Want (And Are Willing To Pay For)

Istock for blogWhat would it be like if every time you created a new offering, your clients immediately said “yes, that’s something I want to pay for”?

Imagine that when you create a new event, information product, coaching package, training program, book, webinar, etc – you immediately had high demand.

In this article, I want to show you the first essential step you need to take:

Find out the #1 thing your client wants!

I’ll give you an example from my world. After I created my best-selling program Master of Enrollment, I simply asked my clients what they wanted next. (I’ll show you exactly how to ask in a minute). I found out they wanted to learn how to do teleseminars with the same results that I’d been getting, so I created a new program called Teleseminar Enrollment System. That led to a $250,000 launch in the first two months!

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What to do when someone gives you advice (and it doesn’t feel right)

Blog Post 6.4.13

We are constantly bombarded with messages that tell us what to do, how to be and even how to think.  It started in childhood with our parents and now continues through friends, culture at large, marketing and even through various experts on various subjects (yes, including me).

And as important as information, advice and viewpoints are from the outside world, the most important point of view is YOURS.

Any opinion and every teaching point can only illuminate part of your path.  The rest is your job.

Only you know what you truly love.
Only you hear messages from your higher self.
Only you

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How to find out exactly what your clients want: A tale of two coffee shops


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I was riding in an elevator to my office building and struck up a conversation with someone in an office one floor down from me.  She was really enjoying her morning coffee, and I noticed that her coffee cup was from Awaken Café, right across the street from our building.  I was surprised because there is a delightful coffee shop less than 10 feet from our elevator-  Bittersweet Café, and it’s right in our building.  It’s well designed, cozy and has seemingly good coffee (though I don’t drink coffee), and it’s less expensive.

I got curious, and asked her why she doesn’t get her coffee from Bittersweet in our own building.  She said that their coffee is not that great, and they should stick to what they do best – hot chocolate (THAT – I do drink and it is wonderful).

This is a waste of opportunity for Bittersweet.  If they would have simply bothered to ask their clientele a few questions like:

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