Can ANYONE really be completely fulfilled and successful in both business AND their personal life? Yes…and as a conscious business owner, YOU are perfectly positioned to realize this dream!
Michael Gerber On eMyth and What’s Holding You Back | Ep. 28
May 12 by 3 Comments
In a recent blog post, I shared my Top 7 most influential business books of all time. These are the must-reads for every single entrepreneur. Today’s podversation guest is the author of the most commented and most popular book on that list.
Is There Such Thing as Too Much Information? | Ep. 19
April 23 by Leave a Comment
I welcome back Alexis Neely for the second time on the Big Shift. She shares so much of her life on social media, that I was compelled to know: is there such thing as Too Much Information (TMI) in today’s share-happy culture.
Do you want exposure to 30,000 people on my list? (Winners Announced!)
February 26 by 17 Comments
One of the things that gets me inspired about my business is
doing new things that I have never done before. There is
nothing like trying something innovative that gets my juices
flowing.
So this week is totally exciting for me since I’m announcing
something new and fresh:
A Roving Reporter Contest
I am going to select 3 attendees of the Big Shift Experience
to be my roving reporters. Attendees of my three-day event
are going to experience amazing personal shifts as well as
big shifts to their business.
The 3 winners of my roving reporter contest will be my eyes
and ears during the event.
And here’s the best part:
I will be featuring their reporting to my 30,000 person
newsletter list, to my over 16,000 Twitter followers and to
over 5000 of my connections on Facebook.
It was the best of times, it was the worst of times
July 2 by 18 Comments
We are living during a very interesting time in history.
There has never been a time when there is been such a disparity between the masters and the PRETENDERS.
- At a time of unbelievable advances in sports training, the majority of people are trained by the average.
- At a time when masterful food preparation has become an art form, awful fast food places are also spreading.
- At a time when our ability to help people make breakthroughs in their psychology is astounding, there are also a lot of subpar practitioners.
My prediction for the future is this:
The masters will succeed beyond their wildest imagination, the rest will battle to be the low-price leader.
The choice is yours, which one will you be?
Please share your thoughts with me here.
Warmly,
~Bill
P.S. If you are choosing to be a master of your craft,
what are you committing to do to achieve that mastery?
3 Factors that Make a Product Launch Superior to ANY Other Marketing Strategy for Filling Your Programs and Selling Your Products Online
June 2 by 2 Comments
Guest Blog Post By Milana Leshinsky
http://www.LaunchYourCoachingProgram.com
http://www.LaunchYourCoachingProgram.com
There are hundreds of ways to market your products and programs, but there’s one that stands out as the most powerful one – product launches! It’s the fastest way to generate a surge of sales and clients in your business, even if you’re brand new to your target market.
In fact, the biggest LIE of a product launch is that you need to be a well-known authority or expert in order to succeed with product launches. When done right, a product launch can be the SOURCE of your celebrity status and financial success!
Let me share with you the 3 factors that make product launches the absolutely BEST marketing strategy on the planet:
Factor #1 – Social Proof
The invisible force that makes rational people do crazy, even appalling, acts
A product launch has a unique ability to cause a flood of motivated and excited buyers to sign up for your offer in a short, concentrated period of time. New York Times bestselling psychologist, Robert Cialdini, validates the power of a product launch: We view a behavior as more correct…to the degree that we see others performing it. The reason is simple. It’s called social proof.
So much fear is removed from the mind of your buyers when they see that they are not alone! There is a huge difference between being ONE person buying something by themselves, and being a part of a stampeding horde of buyers racing to buy at the same time!
The feeling is electrifying! For both you and the buyer! A product launch, done the right way, is based on magnetically attracting a targeted crowd and guiding them into an overwhelming desire for your product.
Factor #2 – Education
Empower Your Audience Through Education
Trying to get a total stranger to pay you their hard earned money is not easy. But doing it over a distance and doing it online can be even harder. The BEST way I have found to CONNECT with your prospects is to EDUCATE them. The purpose of educating your audience is to INCREASE DESIRE and SEE YOU AS THE AUTHORITY. Your educational will position you in their minds as an expert and you’ll significantly increase your results.
The other incredible benefit to educating your audience is that you don’t have to be a great copywriter! Your content will help you connect with your prospects, and they’ll buy from you based on that connection – not based on the sales copy. An educated and empowered audience is willing to pay 50% to 500% more for the same product!
Factor #3 – Timing
Giving Time to Get To Know You
The last factor of what makes a launch effective is the timing. By spreading your launch over time, you give your audience a chance to get to know you. They get familiar with your name, your content, they do not feel forced to make the decision to buy right now. It’s not about pushing your product onto your prospects. Product launch process gives you time to connect deeply with your audience and generate an unconscious and powerful desire, so they DEMAND your product. I call it silent selling.
In my experience, the best way to time your product launch is over the course of 28 days. Every week you release a piece of content teaching your prospects about your topic. They consume that content, ask you questions, give you feedback, and discuss it with peers. Then when you announce your product or program, they rush to purchase it. Of course, it’s very important that your educational content is connected
to your product. I teach how to do that in my “7 Strategies for Creating Content That Sells” at http://www.LaunchYourCoachingProgram.com
These 3 factors create a unique buying environment no other marketing strategy offers.
About Author: Milana Leshinsky has created a million-dollar coaching and information business empire. She uses simple product launches to create income and get clients on demand. To learn her program launching secrets, including the 28-day simple product launch blueprint, be sure to attend her LIVE teleclass at http://www.LaunchYourCoachingProgram.com
